When it comes to digital marketing, visuals are not an aesthetic choice–they are an absolute requirement f you want your brand’s content to do well. SEO is a very real element that dictates just where your content will rank and how many visitors will come to your website. If you weren’t already area, when you improve the SEO on your various content types, you are taking an active step towards improving your user experience, and as a result your ranking on the search engine results pages (SERPs).

So, now we have to ask the question “How exactly do my visuals impact my search rankings, and how can I leverage them to boost my business? Today, here at L.A. Creative Marketing, we’re going to give you all the answers you need!

 Let’s dive into successful website SEO and how you can get there.

The Importance of Visuals for SEO 

We are living in an era saturated by visuals, digital or otherwise. It’s no secret that high-quality imagery is a real attention-grabber. Your visuals will help to keep your community on your site for longer, which is a significant element when it comes to your SEO score. Search engines like Google are prioritizing user experience more and more when it comes to their rankings. The importance of visuals for SEO cannot be overstated, and if you are being intuitive in your web design, you are on the right track. 

Granted, your visuals are about more than just the engagement you receive from your community. Boosting SEO with images entails optimizing those images and videos for search engines. When you are creating content that is relevant, properly labeled, valuable, and well-placed, you can boost your search rankings in a way that you haven’t before. That’s where L.A. Creative Marketing visuals come in. Our team of experts takes all of these elements into account through the subtle and tasteful integration of tailored visual content into your overall SEO and digital marketing strategy. That said, we’ll make sure that your site is both stunning and an SEO-friendly banger. 

Optimizing Images for SEO 

One of the simplest and result-laden ways to leverage visuals for website SEO is through the optimization of your images. Each and every image on your site should be optimized for both visual allure and search engine visibility. Here are a few ways to achieve that:

• Image Alt Text

Your alt text (alternative text) is a short description of the image you are presenting that helps search engines better understand what the image is about. When you implement alt text into your SEO strategy, you want to be sure that you are incorporating relevant keywords if you want to start boosting SEO with images. The same goes for your visuals for website SEO.

• File Names

Be sure that when you are saving your images, you are using descriptive file names that also include relevant keywords. You would be surprised how big of a difference file names make when it comes to your SEO strategy.

• Image Compression

Your image compression is an integral part of your website SEO since it directly impacts your website’s loading times. The smaller the file, the faster the loading speed–so it is absolutely imperative that you compress your visuals for website SEO. Faster loading times make for a better user experience, which signals to Google that your website is engaging. 

When you implement L.A. Creative Marketing visuals into your digital marketing strategy, you can bet on better SEO rankings. Our team of specialists makes sure that each and every image is optimized to a tee!

Visual Search and Its Growing Importance 

Tools like Google Lens are helping visual search technology take strides like never before. This shift in the way we search for products and services means that being sure that your visuals are optimized is more important than ever.

If you’re not sure where to start when it comes to boosting SEO with images, L.A. Creative Marketing can help you with that! Our team of experts specializes in crafting stunning visuals for website SEO boosts. We understand that search engine optimization is about more than putting pretty pictures on display. You need to be intentional about your keyword usage and file size. Furthermore, being user-minded when developing your website will take you a long way. Lucky for you, we’ll take care of it all!

Click here to get in touch with the team, and we’ll have you well on your way to a more optimized tomorrow!