We’re living in a digital landscape that is more competitive than ever, so it’s vital that every business has more than just some online buzz to continue to be successful. Think about what a well-crafted digital marketing business plan looks like. That is going to be crucial when it comes to your brand’s success and staying ahead of the competition. 

Your digital marketing business plan will serve as the comprehensive roadmap that will ultimately lead to you achieving your marketing goals and getting the biggest ROI out of our resources. That’s why today, we’re diving into the essential steps to take when building the most efficient digital marketing business plan, and how to design a proper digital marketing strategy fit to drive results. 

What is a Digital Marketing Business Plan?

Simply put, your digital marketing business plan will be the very document that details your brand’s approach to digital marketing. It is a comprehensive way to keep track of the channels your brand shares on, the elements you’ll implement, and the tools you’ll utilize to do promotions.

Traditional marketing plans usually make way for aspects like print, television, or radio ads, whereas with a digital marketing business plan, as the name insinuates—it’s all digital. We’re saving the trees, am I right?!

Strong digital marketing business plans are super effective when it comes to harvesting a targeted approach with your strategy. This business plan will help you keep yourself aligned with your brand’s business goals if the right elements are in place. 

Setting Goals for Your Digital Marketing Business Plan

The first things you need to think about when drafting up your digital marketing business plan are your goals. Making sure that all of your goals are measurable will be key in your plan’s creation. Neglecting to define your objectives will pose a series of difficult challenges that will make it hard to know if your strategy is even working. 

So, when you’re setting your goals, make sure you’re including ones that can be defined, like:

• Increasing organic traffic 
• Boosting conversions
• Elevating customer engagement
• Building brand awareness

If your goals are properly established, your digital marketing business plan will outline all of the elements needed to help you reach your measurable objectives. Just be sure to set your KPIs (key performance indicators), in order to track that progress along the way.

Identifying Your Target Audience 

The most valuable digital marketing business plan will always be built around a keen knowledge of the community you want to target. The more you are able to understand their pain points and preferences will help you generate a plan that speaks directly to your target audience. 

Researching your current customer base and doing a full analysis of their behaviors will do you a lot of good in the long run, in relation to your digital marketing business plan. An easy way to round up these valuable insights is through the use of surveys, social analytics, and web data. Once you’ve analyzed the data, create buyer personas that are a representation of your ideal consumer. Through the personas, you can more easily guide your marketing efforts to make sure that the content you’re delivering is resonating well with your community. 

Crafting a Winning Digital Marketing Strategy

We’ve developed some definable goals and pinpointed our target audience, and now it’s time to design a comprehensive digital marketing strategy. Here are a few key elements your digital marketing plan needs to help your brand continue its success:

• SEO: Search engine optimization is what helps your website rank well on search engine results pages through the focus on specific keywords, on-page optimization, and valuable backlinks.

• Content Marketing: Make sure that you are designing valuable and engaging content that is properly aligned with your community’s interests. 

• Social Media: If you aren’t posting regularly on your social media platforms, you are missing out on a vast amount of eyes. Just make sure that your Instagram, Facebook, and LinkedIn are being updated on a regular basis. 

• Email Marketing: A little personalized content never hurt anybody! Shooting out personalized emails will help you further nurture your leads and drive up your conversions.

• PPC Advertising: If you are looking for a quick way to boost some organic traffic and target specific audiences, utilize paid ads! Google Ads will help you with everything you need to know. 

Allocating Resources in Your Digital Marketing Business Plan 

The allocation of marketing resources is one of the aspects that needs to be mulled over thoroughly. This is where your marketing budget and digital marketing business plan go hand-in-hand. If you’re not sure where to start, think about which elements of your plan will give you the best ROI and prioritize them.

Think about the marketing tools that will be needed, anything you’ll need for content creation, and any other costs that come along with it. 

Measuring and Adjusting Your Digital Marketing Strategy

You can’t count your digital marketing plan as being solid until it’s been proven to evolve seamlessly based on performance data and those specific market conditions. The key to this is a strong analysis of your current strategies, a revision of content plans, and some experimentation with social platforms. 

If you’re ready to start building a solid digital marketing business plan and you’re not sure where to start, get in touch with the L.A. Creative Marketing team! We’ll help you get your digital marketing business plan in tip-top shape, down to each pixel in the content you create. 

Our team specializes in developing customized digital marketing strategies that always drive real measurable results. If you’re ready to take your digital marketing efforts to the next level, click here! We’ll have you well on your way to more conversions.