We’re living in a digital landscape that is more competitive than ever, and there is a question that constantly arises in the business world, whether we’re talking about business owners or marketers: how to get my website to show up on Google. Being easily accessible in search engine results is an integral aspect of driving organic traffic, increasing brand visibility, and most importantly, boosting conversions. 

This visibility doesn’t just happen overnight. It occurs through a very carefully calibrated process designed to help you meet your business goals. That’s why today, we’re diving into some of the fundamental strategies you can use to improve your Google ranking and guarantee that your brand gains the visibility it deserves.

Let’s get started.

Understanding the Google Algorithm

First up, when asking yourself “How do I get my website to show up on Google”, you need to understand how its algorithm works. Google utilizes bots to crawl websites, index the pages, and rank them based on their relevance and authority. Note that this isn’t a one and one type of deal. You will always need to calibrate your site and content because Google is constantly evolving its algorithm. 

You may be asking yourself why this matters. Well, if you’re not in alignment with Google’s standards, it’s going to be pretty difficult to get a good ranking and be visible to your audience. When you are diligent in integrating your targeted keywords, designing compelling, high-quality content, and making sure that your technical SEO optimization is in order, you’ll be well on your way to putting your website in the bots’ favor. 

Optimize Your Website for Search Engines 

Here are a few things to consider when thinking about how to get my website to show up on Google. First, you have to know that optimization is vital. It really starts with your on-page SEO, so try implementing these strategies to enhance your New Orleans on-page SEO and make your site more visible to search engines.

Use Keywords Strategically

If you place your keywords intentionally in places like your page titles, meta descriptions, and header tags, you’ll be putting yourself in a good space. Remember that you never want to do any keyword stuffing, so make sure you are blending the keywords and phrases in naturally. 

Enhance Internal Linking 

Make sure that you’ve used a logical linking structure that connects your pages to one another fluently. In doing so, you’ll also be giving Google better insight into the hierarchy of your website. 

Optimize Images and Media

Your alternative text should also include any relevant keywords so that your site is more accessible and searchable for your users. 

Don’t forget to highlight your technical SEO enhancements when you go about your SEO strategy. The goal is to make sure that your website is mobile-friendly, quickly loads, and has no broken or irrelevant links affecting your score. Your sitemap that is submitted to Google will be the roadmap for the search bots to crawl your site and analyze it efficiently. 

Content is King 

One of the most effective ways to get your website to show up on Google is through the prioritization of high-quality content. It’s no secret that Google loves compelling, fresh, high-quality, engaging, and relevant content. Make sure that you are identifying the pain points of your targeted community and make content that solves their problem.

Whether we’re talking about blogs, videos, infographics, or other valuable downloadable resources, never forget to update your content so that you can maintain your relevance and improve your Google ranking over time. 

Build Your Backlink Profile

If you aren’t quite sure what backlinks are, to put it plainly, they’re links from other sites that point to yours. They’re a huge factor in your Google ranking and can do a lot of good if your backlinks are from authoritative sources. You can look at them as your individual votes of confidence from other brands. The more high-quality links you acquire the more credible Google will think you are. 

Want to build a powerful backlink profile? Try these:

• Partner with Other Businesses: Make sure the businesses you collab with are industry-adjacent and can cross-promote content naturally.
• Guest Blog: Have you ever thought about writing for reputable sites in your industry? Try it! You can include links back to your own site.
• Ask for Links: If you’ve been mentioned on a brand’s site without a link, make sure you ask for one. Closed mouths don’t get fed!

All of your backlinks will signal to Google that you’re a trusted and reputable source which will play well for your Google ranking.

Monitor and Adjust Your Strategy

Even the best of plans will require a little fine-tuning. Make sure that you are keeping a sharp eye on your website’s performance. You can utilize tools like Google Analytics and Search Console to get this side of the work done. 

 When you track your metrics, you’ll be able to make data-informed decisions about keeping what’s working and changing what isn’t. If you’re still not sure how to get your site to show up on Google, the L.A. Creative Marketing team is here to help!

We specialize in all things digital marketing and work closely with all of our clients to deliver tailored strategies that help them exceed their business goals. Are you ready to get your website to show up on Google? Click here to get in touch with the team!

Your brand will discover a new layer of brand visibility and conversions, we promise!