Are you growing an online business? If so, you may have wondered which one reigns as king regarding SEO and content marketing. Keep in mind that each of these are some very powerful tools. So, really, the question isn’t about choosing one over the other, because each shines on its own in slightly different ways, 

What you really need is to understand what each does so that you can drive measurable and scalable results for your brand, and that’s exactly what we’re exploring today!  What does each involve? How can I take advantage of their synergy to grow my brand?

Let’s find out. 

What is SEO?

When we’re talking about Search Engine Optimization or SEO, we’re talking about the very backbone of online visibility. Every element of SEO Services is an effort to elevate your site’s rankings on preferred search engines.

Ultimately, your SEO is what makes sure your brand pops up on Google when potential customers are looking for your goods and services. 

Some key elements of SEO include:

Keywords

First things first, we need to put ourselves in the minds of the consumer. Think about the way your targeted audience speaks and utilize those words and phrases to optimize your content.

Technical SEO

Make sure your website doesn’t lag. Your website speed is an integral part of your SEO ranking on the search engine results pages. You want to be certain that you are calibrating your website for mobile-friendliness. The bots crawling your site will take into account how user-centric the pages are. 

Backlinks

Backlinks are a great way to build up your SEO score. When you acquire links from authoritative sites, you are boosting your own reputation and authoritative voice. 

Basically, you can count on SEO to make sure the right audience sees your site at the right time. 

What is Content Marketing?

Think about it like this, SEO will help your brand key in on its visibility, while your content marketing focuses on garnering engagement. At the very core of content marketing is the distribution of valuable, relevant, and consistent content that works to attract and retain a specific audience. 

Here are a few valuable types to include in your content marketing:

• Blogs 
• Videos
• Infographics
• Social Media Updates

You’re going to need a lot more than some nice promo pics for an effective content marketing strategy. The goal here is to foster a sense of community through the delivery of valuable content, trust-building, and nurturing relationships with your target audience. 

How SEO and Content Marketing Work Together

The dynamic between SEO and content marketing is a beautiful marriage between two of the most important elements of your digital marketing strategy. Here’s how:

• SEO keeps your content visible:

Your content is nothing without some good optimization. Without the use of keywords, meta descriptions, and internal linking it’s going to be a lot harder to find your brand. 

• Content marketing keeps your audience engaged:

As soon as your visitors land on your page, your content is going to keep them interested and hopefully push them through to conversion. 

Which Drives Results?

At the end of the day, both SEO and content marketing are integral parts of any successful navigation of the digital landscape we’re living in today. That said, choosing one over the other would stifle your overall marketing strategy. Here’s how you can make them work hand-in-hand:

• Make sure you’re using SEO to target the keywords and topics you know your community is looking for. 
• High-quality, SEO-friendly content will take you a long way when it comes to delivering something of value. 
• Your page should be updated regularly. If not every day, then every other day. That way, you’ll be able to keep up with the ever-evolving algorithm.

 When you take advantage of both elements, you’re able to maximize the power of each. 

How L.A. Creative Marketing Can Help

There’s a very delicate balance between SEO and content marketing, and the L.A. Creative Marketing team knows just how to navigate it. We work closely with all of our clients to understand their business needs and help them reach their goals. 
Are you ready to start your SEO and content marketing journey? Click here to get in touch with our team of digital marketing specialists. Let’s level up your brand together!