In today’s digital marketplace, companies are constantly jockeying for consumer attention, vying for a place in the public eye. Utilizing the same techniques year-to-year and relying on the endurance of customer loyalty is no longer enough to succeed. Instead, business owners must adapt and leverage the various tools at their disposal. By offering something unique and interesting to your target audience, you may stand a greater chance at grabbing and holding their attention. 

One method of capturing the interest of your target audience is the use of brand marketing. And what is brand marketing, you may ask? It is a strategy which revolves around bringing attention to the entirety of your company—its story, purpose, values and more—in order to attract and retain consumers. If this sounds confusing, don’t worry—we at LA Creative are here to help. With services including web design, SEO and email marketing, our team can assist you in building a brand marketing strategy tailored to your goals and target audience.

Understanding Brand Marketing

Like product marketing, the goal of brand marketing is to sell something. Unlike product marketing, what you are selling is not your products and services, but your company as a whole. You are crafting a brand identity—your story, values, mission, logo and brand voice, among other things—in order to show audiences who your business is, inviting them to learn more about and connect with your company.

Brand marketing is not a one-and-done strategy, but a constantly evolving and growing plan meant to increase brand recognition, attract audiences and nurture customer loyalty. In order to maintain audience interest, you have to stay compelling, and that means planning for the long-term. 

Thankfully, brand marketing doesn’t require the use of unique tools and platforms. The same strategies used for product marketing can work here, too. These include:

• Building a website. Make sure to craft interesting visuals in order to draw public attention; these can be utilized on your site and in social media and blog posts.
• Creating a unique, eye-catching logo in order to give a good first impression and allow audiences to quickly and easily identify your business in the future
• Setting up an email newsletter to inform audiences about company changes, initiatives and other relevant information
• Leveraging multiple platforms in order to reach a wider audience, including social media and YouTube
• Hosting or attending events and conferences in order to speak to prospective audiences face to face and develop a more personal connection
• Taking advantage of SEO in order to improve the ranking of your website

Creating a Brand Marketing Strategy

Crafting a successful brand marketing campaign depends on many things, including your audience and the needs of your business. However, in general, a good brand strategy includes:

Building your brand identity

Before you can market your brand, you need to understand your business and discern what you want to achieve. Set a firm mission statement, determine your purpose and values, create goals, design a logo, choose signature colors and develop your brand voice. 

Identify your target audience

You have to know who you will be talking to—and how to talk to them—before you can start promoting your brand. Once you decide whose needs you are looking to fulfill with your products or services, conduct research on your target audience. Consider traits including age, income, location, values, how they interact with other brands on various platforms, and what platforms they frequent. 

What makes your brand unique

Leverage what you know about your target audience to determine what makes your brand stand out from the crowd and why they should choose your services.

Begin to set your marketing strategies

Set up a website, decide what channels you will be using, and plan the content you’ll post. Focus on educating your audience and establishing your expertise while also sharing your brand values in order to continually build trust and an emotional connection with consumers. 

Review the results

Once you have begun marketing your brand, regularly review the results. See what audiences are responding to—and what they aren’t. Consider expanding to new channels and reworking your content plans depending on audience feedback. And no matter what, always—always—stick to your set brand identity. Shifting your mission, values and promises can cause audiences to lose faith in your business.

How Does Brand Marketing Serve Your Business?

When done right, brand marketing can offer a number of benefits, from increased awareness of your brand to the cultivation of customer trust and loyalty. If you’ve properly communicated what makes your brand unique and successfully established yourself as an expert in your field, you may see yourself starting to stand out from the crowd and gain more notice from audiences. Having a strong brand may also help to increase revenue. If customers know and trust your company, they may be more likely to share and spend money on your offerings. Additionally, as time goes on, your brand strategy can allow your marketing efforts to snowball, gathering momentum and attention as they go.

Boost Your Brand Strategy with LA Creative Marketing

At LA Creative Marketing, we have the skills and experience to help you ascertain what makes your business so unique and use that to your advantage. In order to do this, we offer services including:

• Social media strategy and branding
• Website and graphic design
• Photography and photo retouching
• SEO integration
• Email list building, campaign development and copywriting

Contact LA Creative and Start Your Brand Marketing Journey Today

So, just what is brand marketing? As a business owner, brand marketing is one of the most important tools in your arsenal. When done right, it allows you to sell your brand to your audiences, gaining their attention and trust. And by building your brand identity and developing a connection with your target audience, you can truly begin to compete in the saturated world of the online marketplace.

At LA Creative Marketing, we can help you achieve your brand-related goals. Our focus on personalized services and client connections allows us to help you determine the unique aspects of your company and build a branding strategy around your expertise, identity and goals. To learn more about our offerings, contact us through our website today. We look forward to guiding you along your brand marketing journey.