People Don’t Want More Content. They Want Something That Feels Real.

We say that a lot at L.A. Creative Marketing and we stand by it.

Let’s clear something up: AI isn’t the enemy. But it’s not the answer either. It’s a tool. Just like a camera doesn’t make you a photographer, AI doesn’t make you a content creator. The difference between content that gets clicks and content that gets ignored? It’s not the tool it’s the person behind it.

The Problem with AI-Generated Content

Here’s the situation: in 2025, over 80% of marketers are using AI to generate content in some shape or form. Why? Because it’s fast, affordable, and easy to scale.

But scroll through LinkedIn, Instagram, or your inbox, and what do you really see?

• Generic blog posts
• Cold, corporate-sounding captions
• Recycled ideas dressed in clean, soulless language

It’s not just boring it’s forgettable. And forgettable content doesn’t grow brands.

We get asked all the time:
“Should we be using AI to create content?”

The answer is yes but only if it still sounds like you. Not like a machine.

Because the second your content starts sounding like a bot, people stop paying attention.

Where AI Fits (and Where It Doesn’t)

At L.A. Creative, we’re not anti-AI. We use it. We just don’t rely on it.

AI is great for:

• Building quick outlines
• Brainstorming ideas when your team hits a wall
• Turning blogs into captions, bullets, or emails
• Running A/B tests on subject lines or CTAs
• Drafting basic metadata or product blurbs

But here’s the key: AI starts the process. People finish it.

That’s our workflow. Our writers often use AI to break the blank page. Then we rewrite. We rewrite until the voice sounds right. Until there’s emotion behind the words. Until it feels like a real human said something worth listening to.

Because AI doesn’t know what your brand stands for. It doesn’t know what your audience is struggling with. And it definitely doesn’t know how to make people feel seen.

What Makes Content Actually Work?

In a world where AI is pumping out content 24/7, here’s what stands out:

• A clear voice
• Real stories
• Relatable tone
• Specificity over fluff
• Emotion over perfection

Google’s algorithms are evolving. AI-written content that’s just regurgitated SEO fodder? It’s already losing favor. With generative engine optimization (GEO) on the rise, the future of ranking lies in content that connects not just content that exists.

That’s why we combine smart tools with smarter people. At L.A. Creative, we use data to shape the direction. Then we let human writers bring the message to life.

Whether we’re writing:

• A landing page designed to convert
• A blog meant to build thought leadership
• A social post that earns saves, shares, or DMs

We don’t just write to publish. We write to connect.

Real Results from Human-First Content

Let’s look at how this works in practice:

• One client doubled their blog engagement by letting us rewrite AI drafts into stories their audience actually cared about
• Another saw higher open rates after we tested subject lines that felt like a personal message—not a marketing blast
• A third increased time-on-site with web copy that ditched corporate-speak in favor of clear, relatable language

Fast content is easy. But meaningful content? That takes real effort and real people.

Final Thoughts: Sound Like Yourself, Not a Script

Here’s the reality: AI-generated content sounds like AI-generated content. And when everyone’s using the same tools with no sense of voice, your brand blends in with the noise.

At L.A. Creative Marketing, we help businesses across New Orleans and beyond find the balance: use AI where it helps, but never lose the human part.

You don’t need to publish more.
You need to publish better content that feels like you.

Need Content That Sounds Real?

Let’s build content that people actually want to read. At L.A. Creative, we mix smart strategy, modern tools, and a real voice to help brands stand out without sounding like everyone else.

📞 Call us at (504) 214-0552
📧 Email [email protected]

Let’s make your content feel human again.