Email Marketing Strategies for Small Business Success
December 26, 2024
Creative Website Design for Effective Graphic Design
January 3, 2025
In a digital-first world like today, your video email marketing is going to be one of the most effective ways to connect with your audience and foster meaningful relationships. It’s a way to tell your brand’s story your way. It’s the very clear pathway to elevating your brand through the use of high-quality, engaging, and compelling content that is sure to keep the interest of your community with each scroll.
When it comes to digital marketing and scaling your brand, it all starts with creating a lasting impression. That’s where the L.A. Creative Marketing team comes in. We’re pros when it comes to designing bespoke digital marketing strategies that are jam-packed with compelling content that is unique to your brand and your business goals.
Video email marketing is one of the most powerful tools in our digital marketing arsenal and the benefits that come along with it are absolutely invaluable. So, today, we’re diving into just how video email marketing can transform your brand for the better and a few tips and tricks to help you craft an effective and engaging video campaign.
Let’s get started, shall we?
What Is Video Email Marketing?
Simply put, your video email marketing adds a very tailored and personalized touch to your communication. We’re not only working with copy and photos here. You’re able to truly shape your message with your voice. While pictures and text are valuable, there is a lot more you can do with video by way of content.
Whether we’re talking about ways to showcase your products, demonstrations of your services, or even tutorials that are relevant to your industry, video email marketing can take you a long way when it comes to providing valuable content to your valuable community members.
Why Video Email Marketing Matters
- Boosted Engagement
First off, when it comes to digital marketing of any kind, you will always need engagement. It’s what helps you gauge whether or not your content is even working. There have been studies that have shown that even doing something as simple as using the word “video” in your email’s subject field can boost your message’s open rate. As long as the video content that you have included is compelling, your email marketing will be headed in the right direction.
- Make Sure They Remember You
There are very few marketing tools that have the same storytelling powers as video email marketing. That’s because readers tend to retain content better when it’s visually appealing. There’s something about video content that just helps your message stick. Whether you’re sharing some behind-the-scenes content, or simply sharing your brand’s story, video email marketing is a great way to give your community the inside scoop of your brand all while delivering valuable and relevant content.
- What’s a Relationship Without Trust?
When you’re creating your video content, you want to be designing content that not only resonates with your community, it should also foster customer loyalty. Your videos are used to help humanize your brand, which is especially critical for small businesses like the ones we tend to help! Think of your video email marketing as a warm welcome to your new and existing customers. Being genuine will take you a long way when it comes to boosting conversions.
How to Design Effective Video Campaigns
Keep It Simple
When you’re shooting your video content, remember that less is more. In some instances, it may be necessary to have a more elaborate video for your brand, but when it comes to video email marketing, things are a lot more simple. 30-60 seconds is all you really need to get your point across to your community, so make it count!
Highlight Your Brand
Your tone, visuals, and messaging should all be consistent with your branding. If you’re going to build brand recognition amongst your consumers, your communication needs to be consistent in branding. All of the colors should be cohesive and the content should be valuable, accurately depicting your brand’s identity.
Use a Strong Call-to-Action (CTA)
Any marketing asset you create should always end in a strong CTA, no matter what. Tell your audience the action you want them to take! If you want them to download an e-book, watch a video, or even make a purchase, you have to make it known! That’s one of the most effective steps in driving conversions.
Best Practices for Video Email Marketing
- Optimize for Mobile Viewing
A lot of times, you can count on our community members to be checking their email on their phones, so it’s important that the content you put out is optimized for mobile viewing no matter what. This aspect of marketing shouldn’t be news to you, since we’ve spoken about the importance of mobile optimization time and time again. If your content is not optimized for mobile you are risking high bounce rates, which definitely hurts your engagement. So make sure you’re optimized!
- Personalize Your Content
Your content will mean nothing to your community if it’s not tailored and relevant. You’ve spent time building an active and engaged email list, so feeding them with content that is bespoke and caters to the needs of your audience is a great way to keep them engaged. You want your content to align properly with the interests of your community members so they’ll want you to stick around in their inbox.
- Use Engaging Thumbnails
Your video’s pizzaz is only as effective as its thumbnail. Your thumbnail can truly make or break the success of your video. If the thumbnail isn’t interesting, nobody’s going to want to click on the content. Make sure the visual is eye-catching–and it won’t hurt to add a few keywords to optimize it for SEO, either.
How The L.A. Creative Marketing Team Can Help Your Future with Email Marketing
The future of your video email marketing is here, and the L.A. Creative Marketing team can help you hone in on that success. We know just how powerful a tool video email marketing is when it comes to connecting brands with the audiences that need them.
If your goal is to foster meaningful connections, elevate your engagement, and boost your retention, video email marketing delivers that opportunity in a unique way, and our team of experts can help you take advantage of that.
L.A. Creative Marketing specializes in helping small businesses like yours design and successfully execute stunning video campaigns that supply a true reflection of your brand to your target audience.
Are you ready to start shooting? Click here to schedule a consultation with the team, and we’ll work with you closely to build a video campaign that aligns beautifully with your brand!
Keep Up With Us!
Don’t forget to follow us for tips and tricks on taking your brand to the next level. We’d love to chat!
