There are several types of marketing available right at your fingertips that have the power to transform your business. We’re living in a pretty saturated digital landscape, so calibrating your marketing strategies will be key to your brand’s success. Lucky for you, the L.A. Creative Marketing team is here to help!

We know that a well-rounded and very intentional strategy can boast some substantial growth for your business. That’s why today we’re diving into a few different types of marketing that drive growth and jump into why a mixing of methods will afford you a competitive edge. 

Why You Need Different Types of Marketing 

All of our business goals are unique because no two businesses are exactly alike. Your digital marketing strategy needs to be a reflection of your goals. That’s where diversifying your approach comes in handy. There is a deluge of platforms that potential consumers utilize to find goods and services, so having a strong visibility across touchpoints is absolutely vital. When designed properly and implemented intentionally, your layered marketing strategy will increase your brand’s engagement and boost your conversions, we’re sure of it!

Essential Types of Marketing for Business Growth

Content Marketing 

If you want to make a real impact, content marketing will be one of your most useful types of marketing. Show your audience what your brand is made of! Through the creation of valuable assets like blogs and videos, or even ebooks and guides–you’ll be able to educate your community on what your brand does and how your mission will help them.

Making sure that your content is compelling is absolutely essential. You want to establish a sense of trust and authority for your brand, and that isn’t possible if the content isn’t executed properly. Building long-term relationships with your community is easy with effective content marketing. It’s important to note that implementing SEO will take your content further than you could have even imagined, so don’t forget to add this to your layered marketing strategy!

Social Media Marketing 

You can’t put a value on the ability to connect with your customers (both potential and existing), directly. Your social media should showcase a lot more than just your products or services. This is a chance to give your brand and community a voice to engage with one another. Social media marketing lets you get into some real-time interactions with your customers, which ultimately helps to build loyalty over time. 

Search Engine Optimization (SEO)

Strong online visibility is a must for small businesses. In order to achieve it, you’ll need to utilize the help of search engine optimization (SEO). Any and everything for your brand needs to be properly optimized. From your website to your content, to your email campaigns–being diligent in your keyword research and usage will pose a long-term investment that is sure to bring some high-value customers to your site. 

Email Marketing

Think of your email marketing as a direct line of communication from you to your community. It’s also a way to nurture valuable leads, grow your audience, and boost conversions. Through personalized email campaigns, you can keep all of your consumers well-informed and engaged. Your customer retention and satisfaction could literally be just an email away. 

Paid Advertising (PPC)

More often than not, small businesses are looking for some immediate visibility. Through pay-per-click (PPC) advertising, you can achieve just that. Platforms like Google Ads and other social platforms deliver a more pin-pointed layer to targeted advertising that will help you reach very specific demographics. 

When it comes to PPC, it is exactly what it sounds like. You’re paying per click, which means that you only pay when a visitor clicks on your advertisement. Seems simple enough! It’s a quick and very powerful way to push your brand through paid online ads.

How to Choose the Right Types of Marketing for Your Business

When you’re looking to select the right types of marketing to layer on top of one another, it’s important to note that you’ll need a keen understanding of your business goals, community, budget, and any other resources required to make it happen. 

When you’re evaluating your goals, consider which aspects of your business you want to boost. Do you want to build stronger brand awareness? Maybe you want to drive more organic traffic and increase sales. Either way, layering the right strategies whether it’s content marketing and social media marketing or paid ads and influencer marketing, be sure to analyze all of your data to see what is working and what isn’t.

At the heart of digital marketing are data-driven decisions and calibration. So be sure to check your analytics and take note of them as often as possible. 

Are you ready to find the right digital marketing strategy for your business? The L.A. Creative Marketing team is here to help! We specialize in crafting bespoke digital marketing strategies that were designed specifically to elevate your visibility, deliver high-quality content, and boost conversions. We’ll work with you closely to understand your business goals and make sure you meet them. 

Click here to speak with our team of specialists. Let’s grow your brand together!