As professionals who are living in a digital world, we are always looking for new ways to streamline our content creation process. There has been an (albeit obvious) rise in content created by artificial intelligence, and the rise in AI, particularly in tools like ChatGPT, has sparked some serious conversations about the use of artificial intelligence as it relates to SEO. So, if you’re asking yourself, “Does ChatGPT-generated text hurt your SEO?”, the answer to that question is: it depends. 

We’ll dive further into it in today’s blog! We know that businesses need to meet content demands to help keep their brand’s visibility, so having a keen understanding of AI’s impact on SEO will do you some good. 

Let’s get started!

What is ChatGPT-Generated Content?

If you weren’t already aware, ChatGPT is an artificially intelligent-driven text generator that delivers content to users based on the prompts they give them. Whether you need email, social posts, marketing strategies planned, or content ideas–ChatGPT is there to help. However, when answering the question “Does ChatGPT-generated text hurt your SEO?”, the answer is: It can if quality is compromised. 

When online search engines analyze content, there are a few vital elements they look at: quality, relevance, user engagement, and uniqueness. Each of these will play an integral role in how your website ranks in the search engine results pages (SERPs). That makes the relationship between AI content and SEO a little more complex, but that’s nothing a little strategy and human oversight can’t fix. 

The Potential SEO Concerns of ChatGPT-Generated Text

 In evaluating whether ChatGPT-generated text hurts your SEO, we should start with some of the general concerns:

Duplicate Content 

It’s no secret that ChatGPT draws from a huge dataset to deliver its responses, which would raise some obvious questions about uniqueness and originality. AI is supposed to provide us with unique content, this is true–but, it still has the capacity to generate content that is all too similar to content seen in a bunch of other outputs. Remember that search engines will absolutely penalize duplicate content, which will affect your SEO if flagged. 

Quality and Relevance 

There is also a big concern with quality when it comes to AI content. Now, ChatGPT can deliver content super fast, but the understanding of the nuances of niche topics and industry-understand lacks a sense of depth and humanity. So, if again, you’re wondering “Does ChatGPT-generated text hurt your SEO?” It absolutely will, if it fails to meet the quality standards. 

Keyword Integration and Natural Language 

Keywords and phrases will always be a cornerstone of a successful SEO strategy. If you want your AI-generated text to have a positive impact on your SEO, you have to make sure you are integrating the keywords into the content naturally. If they aren’t integrated well, it’ll signal low-quality content to tt he results pages and hurt your SEO. 

Google’s View on AI-Generated Content 

To answer the question ‘Does ChatGPT-generated text hurt your SEO?”, it’s vital to take a closer look at Google’s stance on AI-generated content. Its algorithms prioritize high-quality, relevant content no matter its origin. Their guidelines highlight E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness–so your content has some high standards to meet if it intends to rank well. 

If you follow the E-E-A-T guidelines, AI-generated content shouldn’t have a negative impact on your SEO, as long as you prioritize those guidelines. 

Best Practices to Avoid SEO Pitfalls with AI Content 

AI-generated content can be helpful in a lot of ways if you avoid a few hiccups along the way. Here are a few best practices that will help you utilize ChatGPT-generated text without injuring your SEO score:

Ensure Unique, High-Quality Content

Making sure that the content designed but ChatGPT is edited for the human touch, uniqueness, quality, and relevance, you’ll be in a good space. Quality checks by human editors will help you retain your originality and comprehensiveness.

Blend Human Insight

If you aren’t integrating the human voice and input with your AI-generated content to elevate both the style and tone of your content, you are definitely putting your SEO score at risk.

Keep in mind that while ChatGPT can generate content, it can’t sound like a human. So, human writers and editors will come in handy.

Focus on User Engagement 

It’s no secret that the more engaging your content is to users, the longer they will interact with your website which leads to lower bounce rates, which is an integral factor in ranking on the search engine results pages.  Make sure that the content you generate answers the questions of your users and provides them with some genuine value. 

Use SEO Tools to Monitor Performance

Tracking your analytics might be one of the most important parts of your SEO strategy. Analyzing your SEO data and adjusting your strategy accordingly is the name of the game. So make sure you’re checking it out to see how your AI content and SEO are aligning. 

Does ChatGPT-Generated Text Hurt Your SEO?: The Verdict 

To answer the question “Does ChatGPT-generated text hurt your SEO?”. Well, it depends on how you use it! Like anything, it’s a tool that can either support or negate your SEO efforts. If you use ChatGPT-generated text intentionally, you should see some real success when it comes to your search engine rankings, brand visibility, and conversions. Just make sure that you are refining your content with a fine-toothed comb!

Are you not sure where to start with your website seo services in new orleans? Get in touch with the L.A. Creative Marketing team, and we’ll get you on the right track. Our experts will work with you closely to make sure that we design content that aligns beautifully with your business goals.

Click here to see how we can help you achieve an elevated brand visibility today!