“47% of email recipients decide to open an email based on the subject line alone.”
But here’s the real kicker—even if your subject line gets the open, a clunky or confusing design will lose the click.

At L.A. Creative Marketing, we believe great email marketing design is more than pretty graphics. It’s strategy. It’s psychology. It’s knowing how to guide your audience from subject line to CTA without losing their attention along the way.

If your branded emails aren’t getting the engagement you’re aiming for, it might be time for a design refresh. Let’s break down the email layout tricks that actually drive clicks.

Make Your Emails Easy to Scan, Not Just Easy on the Eyes

Your readers aren’t here to read a novel—they’re skimming. So, design for the scroll.

• Use short, punchy paragraphs
• Break up text with bullet points or numbered lists
• Lean into bold headers to guide attention
• Let your content breathe—white space helps your CTA shine like a neon sign on Bourbon Street

If your email feels cluttered, your audience will click out before they click through.

Craft a Clear, Click-Worthy Call to Action

One email. One goal. One action.

Are you asking readers to schedule a call? Download a guide? Shop a sale? Make it obvious. Don’t bury the ask in a wall of text.

• Use bold buttons with contrasting colors
• Write direct button copy like “Book Your Free Consult” (not “Click Here”)
• Repeat the CTA near the top and again at the bottom—catch both the skimmers and the deep readers

The easier you make it, the more likely they’ll click.

Match Your Email Layout with Your Message

Every campaign has its vibe. The right layout supports the right message.

• Single Column Layout: Best for mobile-first designs. Simple, clear, easy to follow.
• Z-Pattern Layout: Guides the eye across the page, ideal for promotions.
• Inverted Pyramid: Attention-grabbing headline, quick intro, focused CTA. Clean and effective.

At L.A. Creative Marketing, we customize layouts to fit your brand and your audience. Because one-size-fits-all doesn’t cut it.

Keep Your Branding Consistent and Recognizable

Your audience should know it’s you at first glance.

• Stick to your brand colors throughout the email
• Use consistent font styles for headers and body text
• Place your logo at the top (left or center works well)
• Include social icons and contact info in the footer

Brand consistency builds trust—and trust drives clicks.

Don’t Forget the Power of Visuals

Great visuals grab attention fast.

• Use high-quality images that tell your brand story
• Include custom graphics or illustrations when possible
• Avoid generic stock photos—they rarely connect
• Always add alt text for accessibility and SEO

Need custom photography or branded video clips? Our team at L.A. Creative Marketing can help with that, too.

Design Mobile-First, Desktop-Second

Over 60% of emails are opened on mobile. If your email only looks good on a laptop, you’re missing out.

• Stick to single-column layouts for simplicity
• Use larger fonts (at least 14px for body text)
• Make your CTA buttons big enough to tap easily
• Test on multiple devices before sending

Mobile-first is no longer optional—it’s the baseline.

Personalization Beats Generalization Every Time

“Hey there!” feels like spam.
“Hi Sarah!” feels like connection.

Use first names where possible. Reference past purchases, location, or interests if your data allows. Smart automation and segmentation make it easy to keep your emails personal—even at scale.

When people feel seen, they’re more likely to click.

Test, Track, Adjust, Repeat

No email campaign is perfect on the first send. Testing and tweaking are how you get results.

• A/B test subject lines, CTA copy, images, and layouts
• Review click-through rates and heatmaps to see where people engage (or drop off)
• Use data to fine-tune your next campaign

At L.A. Creative Marketing, we believe smart strategy beats guesswork every time.

Let L.A. Creative Marketing Bring Your Emails to Life

Ready to stop sending emails into the void and start creating branded campaigns that actually get clicks?

From custom email template design to full-service email marketing strategies, L.A. Creative Marketing helps brands like yours stand out and engage. Beautiful emails are great—but emails that convert? That’s the real win.

Give us a call at (504) 214-0552 or email [email protected]. Let’s craft emails that feel human, branded, and built for action.