If you are a business owner in the current digital landscape, you know just how important a high-converting website is. Part of your goal as a business owner is to get as many conversions as possible. It’s absolutely one of the most crucial aspects of marketing for any brand that wants to elevate its online presence and blow through its business goals.

Remember that the very design and functionality of your website have a direct impact on your community of visitors. That said, you need to have a user-centric approach to your web development. With that, comes an understanding of high-converting website features that have the capability to help you stay ahead of the competition. That’s where L.A. Creative Marketing comes in. We specialize in helping businesses like yours optimize all of their bespoke website conversion strategies through the implementation of a few fundamental elements.

User-Friendly Design

When you’re thinking about a high-converting website, a user-friendly design should be at the forefront of your mind. You want to be sure that you are the proud owner of a well-structured site with an intuitive flow. Designing through the eyes of your website visitors is the best way to enhance the user experience, all while encouraging your community to stay a little longer. An easy-to-navigate website paired with the right essential web features can take you a long way with your customers.

Fast Loading Times

Speed is another very important element to consider in your development of a high-converting website. Did you know that 40% of visitors will abandon pages that take longer than three seconds to load? Visitors leaving your page will show up as a high bounce rate in your site’s analytics. A higher bounce rate means a lower ranking on the search engine results pages (SERPs). Google considers page speed when they’re ranking websites, which means looking at ways to improve your page speed, whether it be compressing files or ridding the pages of old, irrelevant content will help you in the long run.

Clear Call-to-Action (CTA)

Your ability to convert is only as strong as your call-to-action (CTA). This handy-dandy element is the key to guiding all of your visitors toward taking your desired actions, whether it be signing up for news updates, downloading a piece of valuable information, or downright making a purchase. A clear and compelling CTA can make all the difference. The L.A. Creative Marketing team can help with that. We know how important it is to blend solid CTA’s into any branding materials concerning our clients. 

Remember, a high-converting website leads to more desired actions being taken.

Mobile Responsiveness

We’ve spoken about the increase in mobile device use time and time again, and we’re here to reiterate it! The majority of mobile searches are being conducted on mobile devices whether it be a phone, or a tablet, even refrigerators have web capabilities now! With that said, it’s important to remember that a mobile-friendly design will help to solidify the aesthetic of your site as well as the functionality.

Google puts a priority on websites that are mobile-friendly in their search results, so an elevated mobile responsiveness will be one of the base features of your high-converting website. 

Compelling Content 

Your website won’t be doing much converting if it isn’t backed by compelling content. You want to design content that pulls the attention of your visitors and engages them. That will help you establish your brand as an authority in the industry.

When you are diligent in integrating storytelling into your visuals, paired with informative written content is an easy way to enhance your visitor’s experience.  L.A. Creative Marketing can help you with that! Our team specializes in crafting compelling bespoke content for all of our clients. Whether we’re working on content for websites, print advertisements, or videos, our team will always have you covered. We’ll always help you craft brand narratives that drive your engagement.

Trust Signals 

If you don’t have trust, you have nothing! Incorporating trust signals, like customer testimonials and reviews, as well as certifications if applicable will take you a long way when it comes to building trust with your targeted community. Throwing a few valuable trust signals into your high-converting website design will have a huge impact on your site’s performance and conversion rates.

Secure and Easy Checkout Process

If own an e-commerce site, one of the most important things to keep in mind is creating a secure and user-friendly checkout experience. The more complicated the checkout process is for your visitors the more likely they are to abandon their carts. 

Make sure that everything about your checkout process is as seamless and straightforward as possible with multiple payment options to cater to your visitors. The further you continue to optimize your site, the better chance your website conversion rates will rise. 

Analytics and Tracking 

Dive into your analytics! Your website’s analytics will give you a way deeper look into your user behavior. A thorough understanding of your visitor’s behavior is absolutely essential when it comes to crafting a high-converting website. 

Taking advantage of tools like Google Analytics can really take your assessment to the next level. Analyzing your data is key when it comes to making informed decisions when calibrating your strategy for the construction of your high-converting website. 

If you’re not sure how to start designing your high-converting website, the L.A. Creative Marketing team has you covered! Our specialists know that there are several fundamental elements to consider before and during the construction of the site, and we want your brand visibility boosted!

The L.A. Creative Marketing is committed to helping businesses all across New Orleans take advantage of these essential web features to target your desired audience and prompt them to take action. Click here to get started!