If you’re a business owner looking to build your brand and connect with your target audience, there’s no question about it—you need to be on social media. Constantly shifting featured accounts and recommended posts, a large and varied community, and multiple methods for communicating with your audience make social media an ideal tool for competing with larger companies. And regular posts and replies do more than just build your brand. They also allow you to increase audience engagement with—and potentially trust in—your business, which may make these individuals more likely to buy your products and recommend your brand to others.

If you’re new to social media marketing, it can be difficult to know where to get started. Thankfully, you don’t have to be alone in doing it. When you work with LA Creative Marketing, you gain the services of a team fluent in social media-driven brand growth. With offerings including photo and video shoots, content creation and strategy development, we will ensure that your unique, impactful brand voice will be heard by the people who need your services the most.

What is Social Media Marketing?

Social media marketing—a form of digital marketing—leverages social media platforms to increase brand awareness and promote sales. But a brand cannot just post whatever they want, whenever they want and expect results. In order to build meaningful connections, drive website traffic and establish a competitive foothold in the digital marketplace, brands need to utilize methods such as:

• Regularly posting compelling content
• Partnering with trusted influencers
• Engaging with target audiences
• Advertising on social media platforms
• Encouraging user-generated content, or brand-related content created by your customers rather than the brand itself

When you’re just starting out, it may be beneficial to test the waters with a variety of content styles and strategies. By utilizing your direct line of communication to listen to audience feedback, you can determine what best speaks to each audience group. This, in turn, may allow you to better humanize your brand and reshape your content strategies to appeal to the wants and needs of your community, gaining you the trust and loyalty of your audience.

Creating a Social Media Marketing Strategy

Social media marketing may seem confusing and a little overwhelming, but thankfully, you don’t have to become a social media expert to grow your brand. Social media marketing agencies have already done that part for you. Staffed by a team of experts, these agencies know just how to use digital platforms to your brand’s advantage. By building out strategies, developing content and leveraging analytics, social media marketing services can be the perfect tool to help your brand gain the recognition it deserves.

But just what goes into a social media marketing strategy? While the services a social media marketing agency offers will depend on their areas of expertise, marketing services will generally include:

Setting your goals

What do you want to gain from marketing your brand on social media? A new business, for example, may be looking to drive brand awareness and audience engagement, while an established business may be seeking to generate additional leads and revenue. 

Analyzing your audience and competition

Marketing agencies need to know who you’re speaking to as well as who you’re competing against. By conducting research, these marketing specialists can gather information about your audience’s demographics and online habits, as well as understand your competitors’ successes and failures, in order to create strong marketing strategies.

Choosing the right platforms 

Platforms like LinkedIn, Instagram, and TikTok all have distinct audiences and communication methods. Agencies will help you determine which platforms are best suited for your brand, then build out a content strategy for each. 

Developing a content strategy

By learning about your brand and services, marketing agencies can help you create a unique and compelling brand voice, and ensure that each piece of content is aligned with your identity and values. Then, they can begin to determine what types of content you will post, as well as where you will post this content and what schedule you will post it on.

Content creation and management

This may include paid advertisements, videos and images, article blurbs and links, and text posts. Each piece of content will be well thought-out before it is shared, and the results will be analyzed in order to shape your content strategy going forward. 

Search engine optimization

Through methods including keyword research, link building and content optimization, marketing specialists can give your content the helping hand it needs to appear trustworthy to both algorithms and audiences.

Audience interaction

Content creation is not the only way a brand can gain the attention of its target audience. The more you comment on posts and actively engage with your community, the more your name gets out there. Additionally, by offering genuine responses and promptly and politely resolving any grievances or concerns, you may be able to better connect and build loyalty with audiences.

Benefits of Social Media Marketing Services

While you can take over managing your brand’s social media yourself, doing so may be an unnecessary waste both money and time. Purchasing advertisements, attempting to work with influencers, endlessly posting on social media platforms—all of this does nothing for your brand if you aren’t doing it correctly or thoughtfully. When you work with a skilled social media marketing service, however, you can gain benefits including:

• A boost in exposure and website traffic, potentially widening your audience pool
• Expertly targeted content to engage audiences
• Valuable audience and content performance insights 
• Potential increases in revenue
• A unique brand voice
• Saving time, money and stress
• An understanding of social media best practices

Set Your Brand Apart with LA Creative Marketing

Social media marketing is an important tool—and in today’s digital landscape, a necessary one—for building brand awareness and developing audience connections. However, trying to manage your social media on your own can be a poor use of both time and money. Without knowing what you’re doing or whether your strategies are working, you may end up in the same place as—if not worse off than—where you originally started.

That is where social media marketing services like our team at LA Creative Marketing come in. With experience building brand voices, crafting compelling posts, and conducting photo and video shoots, our team has the content strategies and social media advertising solutions you need to make an impact on your audience. So if you would like to learn more about our social media management services, get in touch or schedule a quick consultation today.