We’re living in a digital-first world. Small businesses everywhere realize that social media is no longer optional, it’s an absolute necessity. As a small business owner, you may wonder, “How can social media help a business grow?”; part of that answer lies in the billions of active users across several platforms that are ready and willing to patronize your brand through social media marketing New Orleans.

That’s why today, we’re diving into just how social media can help a business grow, social media growth strategies, and how you can tailor them to meet your brand’s unique goals. 

Let’s dive in!

Boosting Brand Awareness

Social media is a potent tool when it comes to building brand recognition. When you’re working with platforms like Instagram, Facebook, and LinkedIn, you have designated spaces to deliver content that resonates with the audiences on each. 

By being diligent in creating and implementing a posting schedule jam-packed with a cohesive visual identity, you have a great chance of becoming instantly recognizable. Your social media growth strategies will help you extend your reach and make sure that your messages are landing in front of the right eyes. 

Your visual storytelling will play an integral role in boosting your brand awareness. Sharing behind-the-scenes glimpses of your business or even customer testimonials will help add an extra layer of humanity and relatability to your content. Fostering these ideals will help give your business an heir of trustworthiness. 

The more relatable your content, the stronger your connection will be. 

Driving Traffic to Your Website 

You’ll know that your social media campaign was well-executed when you are generating more likes and shares. Be sure that you are including direct links and CTA’s in your posts, bios, and ads to encourage your followers to learn more about you and what you have to offer. You can really lean on Instagram Stories, Pinterest, and Facebook Ads for this aspect of your strategy. 

Once your visitors hit your website, the goal now is to convert them. Make sure that you are delivering something of value to your website users. Make sure that your optimized landing page reflects the same message as your socials so that passersby can recognize you. 

When you blend all of these tactics with your social media growth strategies, you’re sure to see an influx of potential clients. 

Engaging Directly with Your Audience 

One of the biggest benefits of social media is how easy it is to communicate with your audience in real time. When you respond to your comments, answer your DMs and host live sessions, you are fostering a real sense of community and trust within your targeted audience. 

This is a direct connection that will also be your catalyst for gathering valuable feedback. When you take the time to listen to what your audience has to say, you can better calibrate your approach, your content, and your offerings. Your social media growth strategies are supposed to help you hit the mark and get your visitors to convert. 

Targeting the Right Audience 

Your social media campaign’s success is contingent upon reaching the right people at the right time. That said, social media platforms like Facebook and LinkedIn deliver some pretty advanced targeting tools when it comes to zeroing in on very specific demographics, interests, and online behaviors. 

The secret with this is marrying precise targeting with your tailored content to boost all of your efforts. Through this strategy, you’ll be focusing on creating messages that speak directly to your ideal customer instead of casting a super wide net. Are you still wondering “How can social media help a business grow?”, well, this approach will definitely help maximize your ROI.

Enhancing Customer Retention 

Your social media needs to be about more than just bringing in new customers–you also need to continue to nurture and engage your existing ones. Offering assets of value like special discounts, loyalty programs, or even sneak peeks at new products will give your community a sense of exclusivity and appreciation. You want to keep your audience coming back, don’t you?

Have you tried retargeting your ads? This is great for your customer retention. They’ll help remind all of your previous visitors of what you have to offer and push them to come back.

Improving Brand Credibility

Social proof is the currency when it comes to building trust, and social media is the best place to gain it. Make sure you’re sharing customer reviews, testimonials, and other user-generated content (UGC). That way you can build credibility while imploring other members of your community to engage with your brand. 

It’s important to note that authenticity will be your best friend here. Whether you’re a business owner or a consumer, you know just how important it is to have a very real sense of transparency with customers. Try sharing your brand’s journey to success and everything in between. Authentic storytelling will solidify the relationship that you need with your community. 

Measuring Success with Analytics

Your success on social media isn’t all likes and followers. It’s data. It’s the presence of measurable results. When you have tools like Instagram Insights, Facebook Analytics, and LinkedIn Analytics, you have access to some valuable data about your campaign’s performance. 

It’s important to utilize this data to calibrate your social media growth strategies. That way, you can be sure that all of your digital marketing efforts are effective and properly aligned with your business goals. 

Are you still wondering “How can social media help a business grow?”, the L.A. Creative Marketing team can show you. We’ve built a name in the marketing industry by delivering the best in bespoke digital marketing services. We take a very customer-centric approach to all of our social media tactics which is why the brands we work with grow. 

We specialize in creating tailored social media content that boosts brand recognition and helps to foster a sense of trust, among other things.  Are you ready to see how social media can help your business grow? Click here to chat with the team!

We’ll work with you closely to understand all of your business goals and needs and build your marketing efforts from there. 

Let’s transform your brand together.