Your brand’s video content creation is key if you want to engage your audience on a level that you haven’t before. Your video content creation is your chance to tell your most compelling stories and create a lasting impression on your targeted community.

It’s no secret that video consumption is at an all-time high. That is why it is so important to focus on delivering high-quality content that speaks to their target market on a deeper level. With that said, crafting impactful video content is a process with quite a few steps that rely heavily on meticulous planning, creativity, and a little technical expertise. If these aren’t your strong suit you’re in luck! The L.A. Creative Marketing team is here to save the day. We specialize in all aspects of video content creation from initial concept through to completion. 

When it comes to making sure your audience actually sees the content, there needs to be a strong focus on optimizing videos for SEO in your digital marketing strategy. When you optimize your visuals, you are giving yourself a headstart on significantly boosting your brand visibility, engagement, and search engine rankings. 

So, today we’re diving into the importance of improving video visibility through the optimization of your videos for SEO. 

Let’s get into it!

Why Video SEO Matters

Platforms like YouTube, Vimeo, and other video streaming platforms are central pieces in the digital sphere, especially when it comes to business owners and their digital marketing strategies. These video-based platforms have elevated the need to optimize videos for SEO. Honestly, it’s never been more critical. 

It’s no secret that search engines put priority on any content that is relevant, engaging, and optimized well–which ultimately means your videos play a huge role in driving organic traffic to your brand’s website. 

Keyword Research for Video SEO 

Much like your traditional SEO, optimizing videos for SEO will always start with some serious keyword research. These keywords will alert the search engine results pages (SERPs) that your content is relevant to users looking for that type of content. 

First thing first, you’ll need keyword research tools! Google Keyword Planner, Ahrefs, and SEMrush are great for finding keywords that are not only relevant to your video’s content but are also popular with the community that you want to reach. 

Once you have successfully identified your primary and secondary keywords, all you have to do next is implement them naturally into your video’s title, description, and tags. 

Optimizing Video Metadata

Your metadata is all of the information that accurately describes your video, including your title, description, and tags. When it comes to optimizing videos for SEO, your metadata plays a very significant part in improving the discoverability of your videos on search engines and other video platforms. 

Here’s how to go about doing that:

Video Titles

Your video titles should always be descriptive and concise, complete with your primary keyword prominently displayed, preferably at the beginning for the highest SEO impact. 

Video Descriptions

Take the opportunity to give your audience and search engine results pages (SERPs) more context and insight into what exactly your video is about. Again, when you are including both your primary and secondary keywords, be sure that they blend seamlessly throughout your description. Typically, these descriptions are around 200 words for proper optimization and should accurately explain what the video is about—you can even link to other related sources for an extra boost. That way, not only will you be optimizing videos for SEO, but you’re driving traffic to your other relevant content.

Tags

Tags are one of the best ways to deliver additional information and context about your content for the search engines indexing for relevancy. That means that you need to include an array of variations for your keywords, both primary and secondary. This is a step we cannot skip in L.A. Creative Marketing video SEO strategies. Our goal is to make sure that your content reaches the right eyes.

The Role of Thumbnails in Video SEO 

We know that your video thumbnails may seem like a very minuscule aspect of your video content creation process, but as it relates to SEO, it is wildly important. The improvement of your video visibility is hinged on it. Your custom thumbnail needed to be both visually appealing and relevant to the video. If you want to improve your click-through rate (CTR), you are going to have to signal to search engines that your video is worth the high ranking.

That’s where the L.A. Creative Marketing video SEO experts come in. We’ll help you choose the perfect thumbnail for your video content. We understand the gravity that video thumbnails hold. Since they have the power to make or break your video performance, we make sure that all of our thumbnails are compelling and pair beautifully with your well-optimized title and description.

Optimizing videos for SEO is no easy feat. Luckily, the L.A. Creative Marketing team is here to help make sure your videos are getting the best visibility possible. With very bespoke digital marketing and SEO strategies that are tailored specifically to your brand, you are sure to see a boost in engagement. 

If you’re ready to start optimizing videos for SEO, click here! Chat with our experts today. We’ll work with you closely to learn the ins and outs of your brand to make sure that all of your content is optimized to a tee.