“People remember 80% of what they see. Only 20% of what they read.”

That stat? It says everything. Words matter, sure. But visuals? They stick. They sell. They connect.

That’s why in 2025, visual content marketing isn’t a supporting role—it’s the main event.

At L.A. Creative Marketing, we don’t just add photos and videos to your campaign—we design campaigns around them. Because great visuals don’t just tell your story—they make your audience feel it.

Why Visuals Rule the Digital Space

You’re competing with cat videos, memes, and 15-second reels. Your brand has a split second to make someone stop scrolling.

This is where visual content marketing shines. It grabs attention fast. It simplifies complex messages. And most importantly? It builds trust at a glance.

We’ve seen firsthand how the right image or 10-second clip can drive conversions faster than a thousand words.

Smart Video Marketing Techniques That Actually Work

Now let’s get practical. Because video isn’t just about pointing a camera and hitting a record.

Start with a Goal

Every video should have a mission—drive clicks, explain a product, showcase a service. Don’t shoot content just to have content. Shoot with purpose.

Keep It Short (Unless It’s a Story Worth Watching)

Short-form content wins on platforms like Instagram Reels and TikTok. But don’t ignore long-form if you’re telling a deeper story—brand documentaries, testimonials, behind-the-scenes clips all perform well when done right.

Want an example of high-converting brand storytelling? Check out our video marketing services →

Don’t Sleep on Captions

80% of users scroll with the sound off. Add subtitles, or you’re wasting views.

Use Video Strategically

Place your videos where they drive action—on landing pages, in emails, on product pages, and throughout your social feeds. Good video placement can double conversions.

The Power of Effective Photography Use

Let’s talk stills.

Professional Photography = Brand Credibility

Grainy smartphone pics? That’s a hard no. Clean, well-lit, professionally composed images give your brand polish. They scream “we know what we’re doing.”

At L.A. Creative, we handle photography that does more than just look good. It converts. It adds value. It makes your products pop, your team shine, and your services look premium.

Need visuals that sell? Explore our creative photography packages →

Consistency is Key

Your photos should follow your brand style—colors, tone, filters, everything. This keeps your visuals cohesive across platforms and instantly recognizable.

Use Photography to Build Trust

Team shots. Office tours. Customer testimonials. People love seeing the real faces behind a brand. It makes your business feel human. And people buy from people they trust.

Visual Content in Action: Real Integration Tips

Here’s how we actually fold photos and video into real campaigns at L.A. Creative:

• Branded Content Series: Weekly reels + carousel photos for Instagram that build momentum around a theme
  
• Email Marketing: GIFs, product demo clips, and clean header images that boost open rates and clicks
  
• Ad Campaigns: Short-form videos paired with high-res product shots to drive traffic to landing pages
  
• Web Design: Hero videos and custom photo banners for immersive first impressions (and longer time on site)
  

Need your website to make a statement visually? Let us show you what high-performing web design looks like →

Why Your Next Campaign Needs Video + Photography, Not Just One

Sure, you can technically run a campaign with just one type of visual. But combining both?

That’s where the impact multiplies.

• Videos tell the story
  
• Photos build credibility
  
• Together? They turn browsers into buyers
  

You don’t need a huge production budget—you need a smart visual strategy. And that’s exactly what we deliver at L.A. Creative.

Let’s Create Something Visual—and Powerful

Your campaign deserves more than generic stock photos and forgettable clips. It deserves visuals that stop people mid-scroll. That makes them feel something. That get them to act.

📍 Swing by our New Orleans office
📞 Call us at (504) 214-0552
📧 Or email: [email protected]

Let’s build visuals that don’t just look good—but work hard for your brand