Whether or not your online presence is optimized can truly make or break your business. One of the most powerful tools to have in your digital marketing tacklebox is your Google My Business Profile (GMB). Are you trying to gain more local foot traffic? Maybe you just want to achieve more visibility in the search engine results, either way, optimizing your Google My Business is a great way to start and a vital element in your SEO strategy.

That’s why today, we’re diving into some fundamental steps that come with optimizing your Google My Business profile and how the L.A. Creative Marketing GMB SEO services can really help your brand in the long run. 

Let’s get started!

Why Google My Business is Important for SEO

If you weren’t already aware. Your Google My Business profile plays a huge part in your brand’s local business optimization. It impacts how your business appears in the search results when your potential customers are looking for your goods or services. When you are optimizing Google My Business, you are taking an active step toward guaranteeing that your brand maintains its relevancy and increasing your chances of being selected amongst your competitors. 

Remember, if your GMB isn’t optimized, there’s a pretty big chance that you’re missing out on a significant amount of local traffic. Optimizing Google My Business i always an apt way to build trust and loyalty among your community. When customers, whether they are new or returning, know that they can count on your business name, address, operating hours, and phone number to be accurate, they are a lot more likely to engage. 

Key Features to Focus on When Optimizing Google My Business

The goal here is to take full advantage of the benefits that optimizing Google My Business has to offer. The best way to harness its power is to have a full understanding of how it affects your SEO, rankings, and user engagement and focus on those elements. First up we have accurate business information!

Accurate Business Information

This is a very critical, yet simple step. Making sure that when optimizing Google My Business is complete with an accurate and up-to-date name, address, and phone number (NAP) will signal to Google that not only is your business legit, but it’s trustworthy and active as well.

If you happen to be in charge of multiple locations, being consistent in your NAP for each will be imperative when it comes to mitigating any potential hiccups. Think of Google My Business as a high-tech directory of all local businesses, so you want to be sure that your community can follow you wherever you go.

High-Quality Photos and Media 

Do not underestimate how much high-quality photography and media can be an asset when it comes to optimizing Google My Business. The implementation of high-quality visuals, like photos, videos, and even 3D virtual tours can really help with optimization. The more visually rich your Google My Business is, the more likely you’ll get more clicks and calls, which has a direct impact on your local SEO.

Regular Posts and Updates

Are you regularly updating your GMB profile? If not, you are missing out on a significant amount of traffic. While regular posting and updates are of the lesser utilized on the list, updating them as often as your other social platforms will trigger Google and notify it that you are relevant to your target audiences’ query. It’s a small tactic, but it packs a mighty punch. Optimizing Google My Business for better search rankings has never been easier.

If you’re not sure where to start, employ the help of L.A. Creative Marketing GMB SEO services to get you on the right track. 

Customer Reviews and Ratings

Customer reviews and ratings can take your brand a long way when it comes to optimizing Google My Business. As a matter of fact, your customer reviews and ratings are a significant factor when it comes to Google’s rankings. Be sure that you are encouraging all of your customers to leave positive reviews on your GMB to make sure you’re able to stand out against the competition. 

Additionally, it’s important to remember the importance of responding to your reviews whether they are positive or negative. When your business takes the time to respond to the reviews left on your profile, not only are you showing your community that their feedback matters and fostering an environment for more engagement, but you are also signaling to Google that you are active and relevant. 

How L.A. Creative Marketing Can Help You Optimize Google My Business

We know that businesses all across New Orleans want to take their businesses to the next level. That’s where L.A. Creative Marketing comes in. We deliver an array of comprehensive services specifically designed for optimizing Google My Business. We take a very client-centric approach to our L.A. Creative Marketing GMB SEO. Each element is tailored to meet the unique business needs of each of our clients. Our team of specialists will always make sure that your optimized Google My Business profile aligns beautifully with your audience and brand goals. 

Are you ready to start setting up your GMB profile? Our team will help you build out a well-rounded profile that is sure to attract the eyes of your target audience. The competition is stiff in the digital landscape we’re living in, but that doesn’t mean you can’t get to the top! Optimizing Google My Business will both improve your brand visibility and boost your customer engagement. Click here to chat with our experts, and we’ll have you well on your way to an optimized GMB in no time.