We’re finally starting to round out the year 2024, and the digital landscape has been evolving all year long, with no foreseeable end in sight. The search engine algorithms are more sophisticated than ever when it comes to tracking user behaviors and understanding how we search. 

For business owners like yourself who are maintaining or even looking for ways to elevate their online visibility, taking advantage of the latest SEO Best Practices in 2024 may just be your best bet!

Here, at  L.A. Creative Marketing, we understand that brands can’t take a one-size-fits-all approach to their SEO strategy. You have to adapt to market trends to stay ahead of the digital marketing curve. 

So, today, we’re diving into the SEO best practices of 2024! We’ll go over how to incorporate updated SEO techniques and how to refine your strategies to stay ahead of the competition.

Let’s get started!

Why Staying Current with 2024 SEO Best Practices is Essential 

It’s no secret that the digital marketingscape is more competitive than ever, and the competition is only growing stronger. As top search engines like Google continue to refine their algorithms, it’s imperative that brands calibrate their SEO strategies according to the newest standards. 

The search engine’s algorithm’s goal is to deliver the user with the best searching experience possible. That said, if you fail to comply with the updated SEO techniques, you’re risking your website’s success. It could potentially fall behind in rankings, which ultimately can lead to a loss in traffic and visibility.

The better your business follows the 2024 SEO best practices, the better chance your business will have in staying competitive in the SERPs (search engine results pages). 

If you weren’t already aware, that’s exactly what we specialize in! The L.A. Creative marketing team implements the latest in updated SEO techniques that align perfectly with the algorithms as they continue to develop. 

Optimizing for Mobile-First Indexing and Core Web Vitals 

When it comes to changes in the SEO best practices of 2024, the most significant is the highlighting of mobile-first indexing. Google usually utilizes the mobile version of websites for their ranking and indexing, which means that all brands need to be aware and make sure that their sites are fully optimized for mobile users. 

Furthermore, your Core Web Vitals are now a really big factor this year. Your Core Web Vitals calculate all of the foundational elements of the user experience, like page loading times, interactivity, and overall visual stability. Essentially, these metrics help to make sure that there is a positive user experience, and as a result, help elevate your search rankings.

Your goal is to stay compliant with 2024 SEO best practices, and in order to do that, try focusing on:

Mobile Optimization

First things first, make sure that your website is responsive. This means that it fits and works efficiently on any screen size it’s presented on. When you implement a mobile-friendly design, you can bet that your visitors will stay engaged. 

Core Web Vitals

Make sure that you are constantly monitoring and trying to improve your metrics, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) if you want to deliver a smooth, fast, and visually stable experience to your visitors. 

E-A-T (Expertise, Authority, Trustworthiness) and The Importance of High-Quality Content 

 Content will always be king as long as the digital landscape continues to evolve as it has. You can’t be posting content all willy nilly! Search engines have highlighted the importance of quality and credibility when it comes to the content presented to users. 

That’s why it’s important to adhere to Google’s E-A-T guidelines! It’s no secret that your favorite search engines like content written by experts who are backed by authoritative sources. It’s important to focus on crafting compelling content that not only ranks but also delivers some real value to your community.

Let’s get into what E-A-T stands for!

• Expert Content: ‘E’ is for “expert content”. Make sure that any content crafted is reviewed by a subject matter expert to foster real credibility in your industry.
• Authority Building: ‘A’ is for “authority building”. The goal here is simple. You want to build backlinks from reputable websites with authority on the subject matter. These links will help search engines understand that your brand’s site is a source of reliable information.

• Trustworthiness: ‘T’ is for “trustworthiness”. Deliver your information in a clear and transparent fashion. From your privacy policies to your contact details and secure transactions, be sure that you are building trust with both your site visitors and the search engines. 

When you follow these updated SEO techniques, you stand to elevate your content’s visibility and authority, ultimately helping you rank higher on the search engine results page.

We’re moving through 2024 pretty quickly, and mastering the latest in SEO best practices this year will help you stay on top of what’s to come in 2025. Whether you’re focusing on mobile-first indexing or Core Web Values, remember that optimization is an imperative part of the modern-day digital marketing strategy.

Not sure where to start? Get in touch with the L.A. Creative Marketing team. We specialize in crafting high-quality bespoke SEO strategies for bands that incorporate all of the elements we’ve discussed today, and more!

We want to help you stay ahead of the competition. Whether you need help with content creation, copywriting, or search engine optimization, our team of experts has you covered. Click here to get started! We’ll have you on your way to a boosted brand visibility and conversions in no time.