In a world that operates digitally first, it’s important that small businesses get every leg up that they can. That said, there is one tool that every business needs in its arsenal, no matter the size, and that tool is email marketing. If you’ve ever wondered “Should I use email marketing for my small business’?”, the short answer is yes! 

Email marketing is one of the most cost-effective ways to get your brand’s name, products, and services to the eyes of those who are interested. If you want a proper way to directly engage with your consumers, drive growth, and foster meaningful relationships, this blog post is going to tell you exactly how email marketing will help you do that. 

Let’s explore how email campaigns will transform your business and why implementing them into your digital marketing strategy is key together!

What is Email Marketing and Why is it Important?

When it comes to email marketing, you want to think of it as sending very specific messages to targeted customers through your email. It is the direct line of communication between you and your community,  so when we’re talking about benefits for small businesses, the advantages are endless. Unlike its traditional counterparts, email campaigns and email marketing had a low-cost, high-return method of reaching and interacting with your audience. Not to mention, you’re able to customize your messaging. 

Essentially, email campaigns are a fundamental aspect of digital marketing for the growth of any business.

Benefits of Email Marketing for Small Businesses

It’s important to understand that your email marketing will present you with a ton of benefits that have an outright impact on the scaling and success of your brand. Let’s take a look at a few:

Increased Customer Retention

There are a lot of valuable elements that come along with email marketing, and one of them is its sheer ability to keep your brand at top-of-mind. When you’re diligent about regularly sending valuable, relevant, and engaging content. 

Newsletters, updates, and exclusive offers are great ways to further nurture the relationship between your brand and your community through email campaigns. 

Boosted Sales and Conversions

Think of your email as a direct and very measurable way to drive your sales When you’re promoting exclusive discounts and sales or giving your audience an inside look at new releases you’re opening the door to immediate purchases. If you want to convert your potential leads into paying customers, your email campaigns are the way to go.

Personalization and Targeting

This is where email marketing really shines. You never want to use any generic messaging that lacks your brand’s personality. The intention of your email marketing is to appeal to your community based on their interests, demographics, and purchasing behaviors. That way you can make sure that not only your content is as relevant as possible, but your engagement will likely increase.

Cost-Effective Marketing

When you’re running a small business, it’s important to stretch your dollar as far as possible, and that extends down to your marketing strategies and budgeting. In comparison to their traditional counterparts, your email campaigns cost a whole lot less all while still delivering the results you need to help your business grow.

How Email Campaigns Drive Results

Your email campaign’s success is going to lie in its sheer ability to present results. Luckily for you, the data for email campaigns can be easily tracked, analyzed, and optimized. There’s really no end to the wonders that simple things like adding a CTA with your email campaigns, contributing valuable content, or exclusive discounts can do to help your business gain more web traffic, brand awareness, and ultimately, more sales.

Not to mention, when we’re thinking about email campaigns, it’s important to note that they are amongst the most effective when it comes to boosting conversion rates and utilizing digital marketing strategies. Think of how you can utilize invitations to nudge your subscribers and loyal consumers in the right direction and toward your desired action.

Last but not least, you’ll want to be consistent and diligent if you stand to drive any results. Every email should be cohesive when it comes to brand voice, personality, tone, and style. If not, your brand’s recognition could suffer for it.

Key Email Marketing Strategies for Business

Making the most out of your email marketing at every step is what will help your business scale exponentially. So, here are a few things  to keep in mind when you’re starting your campaigns:

• Craft Compelling Subject Lines

When you’re sipping your morning coffee and perusing through your email, the urgency in which you choose to check each is more often than not, based on the subject message’s subject line.  That said, you always want to be sure to write something compelling. The more compelling, the higher the engagement rate. 

• Focus on Clear CTAs (Calls-to-Action)

If your email isn’t serving a purpose, don’t count on it being opened. It should be something simple and sweet that lets your audience know what to do next. Whether it’s a “Shop Now”, “Read More’, or “Download the e-Book” button your audience will be more inclined to take the next steps if the option is readily available to them.

• Optimize for Mobile Users

We’re living in a digital-facing world, and because of this, we rely heavily on our mobile phones. That said, if your email isn’t mobile-optimized, you can count on your bounce rate being high. A high bounce rate, whether we’re talking about email or websites, means that your users have found some reason to leave the content early. It might be due to loading times, irrelevant content, or because it simply isn’t formatted for mobile. That said, make sure you’re ticking all your boxes when you craft your email campaigns.

• Use Segmentation to Personalize Your Campaigns

When we refer to segmentation, we’re talking about the division of your audience and content into smaller sectors based on your audience’s interests. In doing so, you’ll be delivering content that is personal, compelling, and desired by your community,

• Measure and Adjust

Digital marketing will always require calibration on the back end. Once you’ve released any kind of content, you’ll want to see what works and what doesn’t. That’s where your measurements and adjustments come in. You’ll be able to track how your campaigns are going and tweak them accordingly.

How The L.A. Creative 

If you’re still wondering “Should I use email marketing for my small business?”, like we said at the start of the blog, the answer is a big ol’ yes! Email campaigns are an absolute must-have tool to keep in your digital marketing toolbox. It really goes without saying that the benefits of email marketing for businesses are endless, but it’s up to you to make them work!

That’s where the L.A. Creative Marketing team comes in! We’ll work with you closely to understand the ins and outs of your brand to design content that will resonate beautifully with your audience. Are you ready to craft your successful email campaigns? 

Click here to chat with the team! Let’s grow your brand together.