In today’s digital landscape, social media marketing is critical to business success. As we move further into 2024, understanding the latest trends and statistics can help businesses craft more effective strategies. 

Today, we’ll delve into the essential social media marketing stats in New Orleans, providing valuable insights that can shape your marketing approach/ Whether you’re a local business or a marketer looking to optimize your strategies, these statistics are a must-know.

Digital Marketing Agencies in New Orleans: An Overview

Digital marketing encompasses a wide range of engagement aspects designed to increase online visibility, drive traffic, and convert visitors into customers. These activities include Search Engine Optimization (SEO), social media management, content creation, email marketing, and more. 

The goal is to create a cohesive strategy that enhances your online presence and engages your target audience. 

1. Growth of Social Media Users

Recently, there has been an increase in social media user identities. There are more than 5 billion active social media users, with the global total reaching around 5.04 billion at the start of 2024. The number of active social media users has increased by a whopping 5.6 percent over the past year, with 266 million new users rearing their heads on the social media grid since 2003, which is pretty impressive. 

This growth highlights the increasing importance of social media platforms for businesses aiming to reach their target audiences. Understanding this expansion is crucial for marketers looking to leverage social media marketing stats in New Orleans. 

2. Social Media User Demographics

Demographics play a vital role in shaping marketing strategies. In New Orleans, the social media landscape is diverse:

• Age: The largest group of social media users is between 25 and 34, followed closely by 18-24 and 35-44. 
• Gender: There is a nearly equal split between male and female users, with females making up around 51.2 percent of social media users and men occupying 48.8 percent. 
• Income Levels: Many social media users in New Orleans have a household income of $50,000 or higher, making them an attractive demographic for businesses.

Demographics are an essential tool in your belt used for creating targeted campaigns that will resonate with whatever audience your brand wants to reach. 

3. Popular Social Media Platforms in New Orleans

Understanding which platforms are most popular in New Orleans is crucial for targeting the right audience. Here’s a breakdown of the most widely used social media platforms in the city:

• Facebook: With over 70% of social media users active on Facebook, it remains the most dominant platform. 

• Instagram: Used by 60% of social media users, Instagram is particularly popular among younger demographics. 

• Twitter (now X): Around 40% of users engage with Twitter, making it a valuable platform for real-time updates and interactions. It’s the perfect platform to help connect more closely with your audience. 

• LinkedIn: This platform is preferred by professionals, with 35% of users utilizing it for business networking and B2B marketing. 

Understanding the popularity of these platforms allows businesses to allocate their resources effectively and focus on the platforms where their target audience is most active. 

4. Social Media Engagement Rates

Engagement rates are a critical metric for assessing the effectiveness of your social media efforts. In New Orleans, the average engagement rates across major platforms are as follows:

• Facebook: 4.3%
• Instagram: 5.8%
• Twitter (now X): 3.7%
• LinkedIn: 2.9%

Higher engagement rates indicate that your content is resonating with your audience, leading to more likes, shares, comments, and overall interaction. Consider incorporating more interactive content like polls, Q&A sessions, and user-generated content to improve engagement. 

5. Social Media Conversion Rates

Conversion rates are another vital metric, indicating how well your social media efforts translate into actual business outcomes. In New Orleans, the average social media conversion rates are:

• Facebook: 1.85%
• Instagram: 2.4%
• Twitter (now X): 1.5%
• LinkedIn: 2.9%

These rates highlight the effectiveness of social media platforms in driving conversions. By focusing on platforms with higher conversion rates and optimizing your content, you can increase the likelihood of turning followers into customers. 

6. Video Content Tools

Video content continues to dominate social media, with increasing engagement and conversion rates. In New Orleans, 72% of social media users watch video content daily. The most popular types of video content include:

• Short-form videos: Platforms like Instagram Reels and TikTok are viral. 
• Live videos: Real-time interactions on Facebook Live and Instagram Live attract significant engagement. 
• Explainer videos: These videos help businesses educate their audience about products and services.

Incorporating video content into your social media strategy can significantly boost engagement and reach. Marketers should consider investing in high-quality video production to capture their audience’s attention.

7. Influencer Marketing Impact

Influencer marketing has proven to be an effective strategy for many businesses in New Orleans. Statistics show that:

• 60% of consumers in New Orleans have made a purchase based on an influencer’s recommendation.
• 75% of businesses report a positive ROI from influencer marketing campaigns.

Local influencers can help businesses reach niche audiences and build trust. When selecting influencers, consider their follower demographics, engagement rates, and alignment with your brand values. 

8. Paid Advertising Performance

Paid social media advertising is a powerful tool for reaching a larger audience. In New Orleans, businesses have seen the following performance metrics:

• Facebook Ads: Average CTR (Click-Through Rate) of 1.5% and conversion rate of 1.85%.
• Instagram Ads: Average CTR of 1.2% and conversion rate of 2.4%
• Twitter Ads: Average CTR of 0.9 and conversion rate of 1.5%.
• LinkedIn Ads: Average CTR of 0.6% and conversion rate of 2.9%

These stats highlight the effectiveness of paid advertising on our most popular platforms. By optimizing ad targeting and creative elements, businesses can improve their ROI and reach their desired audience more efficiently. 

9. Social Media Customer Service

Providing customer service through social media is becoming increasingly important. In New Orleans:

• 40% of consumers prefer to use social media for customer service inquiries. 
• 70% of users expect a response within 24 hours. 

Effective social media customer service will enhance customer satisfaction and loyalty. Businesses must establish clear protocols for responding to inquiries and ensure timely and helpful responses. 

10. Future Social Media Marketing Trends 

Staying ahead of emerging trends is crucial for maintaining a competitive edge. In 2024, businesses in New Orleans should keep an eye on the following social media marketing trends:

• Augmented Reality (AR) and Virtual Reality (VR): Enhanced user experiences through AR filers and VR events
• Social Commerce: Increased integration of shopping features on social media platforms. 
• Personalization: Tailoring content and ads to individual user preferences and behaviors. 

Preparing for these trends will help your business stay ahead of the curve and continue to engage your audience effectively.

Making the Right Choice for Your Business

To determine the best approach for your business, carefully weigh the pros and cons of each option. Consider your specific needs, budget, and long-term goals. Here are some guidelines to help you make an informed decision:

      ➥ Choose In-House Marketing If:

• You require direct control and constant communication.
• Your budget allows for hiring and training an entire team.
• You need a deep understanding of your brand and culture. 

      ➥ Choose a Digital Marketing Agency If:

• You need access to a diverse range of skills and expertise.
• You want to save on overhead costs and leverage cost-effective solutions. 
• You need flexibility and scalability in your marketing efforts.
• You prefer outsourcing digital marketing to focus on core business activities.

The L.A. Creative Marketing team will help you push your marketing efforts to the next level. With our team of experts and comprehensive services, we’ll help you reach your marketing goals and drive business growth. 

Let’s elevate your brand! 

Learn more about how L.A. Creative Marketing can help grow your business by clicking here.

Don’t be a stranger; schedule a consultation with us today!