We’re living in a super fast-paced digital world, and having an outdated website is an absolute no-no. In that event, a successful website design is imminent and vital when it comes to preserving your online presence, and keeping it fresh, functional, and engaging for all of your users. 

It doesn’t matter if your goal is to improve your user experience or simply boost your search engine rankings, conducting a full-on redesign of your website can transform the way your community interacts with you and your brand. 

Your successful website redesign should be about more than just changing how your site looks. All of your redesign work should be intentional. That’s why today, we’re diving into some of  the key elements you can’t skip over when conducting your successful website redesign, and how you can implement them for your brand,         

Let’s get started!

Why a Successful Website Redesign Matters

A successful website redesign could mean the difference between gaining new customers and losing them to your competitors. More and more users are relying on the internet every day to find the products, services, and businesses to meet their needs.

That said, if your site is outdated, hard to navigate, or slow loading, there’’’s a chance your bounce rate will soar because visitors will leave the site. To combat that, you need to utilize your successful website redesign to your advantage. Hone in on your user experience, mobile optimization, and SEO when you’re working on your web development. 

Key Elements of a Successful Website Redesign 

There are several elements to prioritize for the sake of user experience and performance if you want your website redesign to be successful. Be intentional with:

1. ¨User-Centric Design

The very foundation of your successful website redesign should always be an intuitive and user-centric approach. This means that in every design choice–whether it’s the color of the text on an overlay, the page layout, or the shape of the cursor–is completed with your potential community members in mind. 

Remember that the goal here is to make sure that your website makes it easier for your visitors to find what they want and take your desired action. 

1. Mobile Optimization

It’s no secret that more than half of all the global traffic is coming from mobile devices. That alone should tell you how important it is to have an amazing mobile experience for your users.

A successful website redesign should always include making sure that your site is responsive and works seamlessly across all devices, including smaller streams like smartphones and tablets.

If you didn’t already know, Google usually favors mobile-friendly designed websites in their search rankings, so build a stunning site, but don’t skimp on the user-friendliness. 

• SEO Integration

There is no successful website redesign that has happened without there being a strong and steadfast focus on SEO. SEO is the backbone of any digital marketing strategy, so you have to know that it is vital when it comes to your web revamp. 

When you integrate SEO strategies into your web revamp, you’re making way for search engines to notice you. The search engines are in fact, responsible for a significant amount of mobile traffic for brands around the world, so integrating optimized meta tags. Headers, alternative texts for images, and faster loading times will help you significantly. 

• Content Strategy

A beautiful website is nothing without meaningful content to match. Part of what makes a website redesign successful is the development of content that it entails. It’s imperative that content strategies are designed to align with the visual branding, and goods or services it provides.

1.  Brand Consistency 

Maintaining brand consistency isn’t easy, but it is key when it comes to completing a successful website redesign. Every element of your website–whether it be colors, fonts, photography aesthetic, or brand voice–all need to align with one another in a cohesive and consistent manner. 

This consistency will not only help to reinforce your brand’s reputation and style, but also generate a more seamless, streamlined, and professional appearance. 

1. Conversion Rate Optimization (CRO)

At the end of the day, the goal of any business is more sales, and any efforts relating to the business are to help push for that goal. That’s where your conversion rate optimization comes in. This means making design choices that encourage your community members to take your desired actions, whether they’re supposed to sign up for a news letter, make a purchase, or contact your team.        

A good way to achieve this is through the incorporation of clear calls-to-actions (CTAs), easy-to-use funnels, and concise contact forms. These are a great way to engage your visitors a little bit further and help push them closer to the finish line.

Your successful website redesign is just around the corner when you get in touch with the L.A. Creative Marketing team. Partnering with us means partnering with success. We focus on key design elements paired with a user-centric approach to craft a site that is sure to keep your community engaged.

Our team of marketing specialists is dedicated to bringing small brands to the forefront through expert website redesigns that combine aesthetics with functionality.

Are you ready to successfully redesign your website? Click here to speak with the team, and we’ll have you well on your way to a boosted brand visibility in no time.