There are very few things that have as significant an impact on visitor engagement and rankings on search engine results pages (SERPs) as your webpage performance. It’s every business’s goal, no matter the scale to stand out against their competitors. That said, look at the optimization of your website performance as more than just a digital housekeeping task; look at it as an integral part of your brand’s online growth, recognition, and conversions. 

That’s where the L.A. Creative Marketing specialists come in. We have a keen understanding of the importance of web development and how much a tailored strategy can transform it. We have a steadfast commitment to utilizing the best practices, including some of the top things a web developer can do to increase page speed and performance, and we’re here to share them with you.

Whether we’re talking about image compression or server responsiveness, we’re reading into some of the strategies that will help your website load faster for a more user-friendly and optimized performance. 

Why Page Performance Is Key to Success

It’s no secret that your website’s performance has a huge impact on everything, from your SEO rankings to your customer satisfaction ratio. That’s why when it comes to online marketing, implementing some of the top things web developers can do to increase page speed will bode well for your business in the long run.

Search engines shine a light on websites that have faster loading times. As a matter of fact, Google has explicitly stated that your page speed will affect your SEO ranking. 

Top Things Web Developers Can Do to Increase Page Performance 

You’re here because we outlined the top things web developers can do to increase page performance, elevate their visitors’ experiences, boost their search ranking, and convert more leads. Well, it starts with optimization. 

Optimize Images and Media Files

One of the most significant and immediate ways to implement top web development tips is through the optimization of your website and content. While high-res photos are beautiful, they can and will cause your website to lag. That said, it is very important to make sure that you are utilizing compressed files for your web design. With slow loading times, your visitors are more likely to leave your website prematurely. When your visitors leave, it leads to a higher bounce rate, which is bad news for your ranking. 

When you compress your files using formats like WebP or JPEG, you are actively taking a step towards ensuring your website’s loading speed is efficient without skimping on the image quality. 

Implement Lazy Loading for Images and Videos 

Have you ever heard of lazy loading? It allows your videos to load only when a visitor scrolls past them instead of having it all load as soon as they hit your webpage. That way, your user’s web browser isn’t overwhelmed and your page loading speed isn’t sacrificed. If you’re wondering what some of the top things a web developer can do to increase page performance, integrated lazy loading into your web design is one of them.

Minimize CSS, JavaScript, and HTML Files

Make sure that you are ridding your website of any unnecessary excess code. This excess code can slow down a webpage in the worst way. In order to mitigate that issue, try minifying CSS, JavaScript, and HTML files to erase all the unneeded characters and compact multiple files to speed up your loading times. 

This will help lessen the amount of HTTP requests needed for a more streamlined and smoothly running webpage. Using software like Minify and UglifyJS will help make this process a little easier. 

Optimize Server Response Time

Your server response time will hold a crucial space in your web development and on-page performance, no matter the optimizations you’ve conducted on the front end. That said, when you look for top-tier web hosting, lessening the amount of database queries, and utilizing GZIP will all help you prioritize your server speed. 

Ready to Elevate Your Site’s Performance with These Web Development Tips?

An optimized website is a converting website. Once you get the hang of it, your website maintenance will be easier. Each of the top tips web developers can do to increase web speed are tips we utilize ourselves to help brands all across New Orleans grow. The L.A. Creative Marketing team understands the power and effective digital marketing strategy paired with a performance-optimized website hold. We deliver a client-centric approach to all of our clients that ensures their websites are a stunning reflection of their values and mission while keeping user experience at the top of mind. 

Are you ready to start designing your website? Click here to speak with the L.A. Creative Marketing team of specialists. We’ll work with you closely to understand your business goals and make sure your website is as engaging and high-quality as you envisioned. 

Let’s design your website together!