Buckle up guys, we’re in a visually-driven world these days. You can’t really run a successful business without social media, and you can’t utilize social media without the element of photography.

Whether it be through the use of lifestyle photography, beautifully crafted product shots, or even some behind-the-scenes content–photography can really take your social media presence to the next level. 

That’s where your friends at L.A. Creative Marketing come in. We know the power that compelling visuals can hold when it comes to planning your social media strategy. So, today, we’re exploring why photography for social media engagement matters and how you can use it to your advantage and grow your online presence. 

Let’s get started!

Why Photography for Social Media Engagement Matters

Remember when it comes to social media, your first impressions matter. Your potential viewers are constantly scrolling through their feeds at lightening speed, and if your post doesn’t have the capacity to  grasp your visitor’s attention in the first few seconds, it will likely be passed by.

Your goal is to foster social media engagement through your photography. It doesn’t matter if your community comments, likes, shares, or follows you and your content, all engagement helps push you through the algorithm,

Increased Reach and Engagement 

Recent studies have shown that high-quality, visually compelling content receives a lot more engagement than those without those characteristics. The more that users interact with your content, the more likely new organic visitors will see it. 

Storytelling Through Impact

We already know that visuals have a lot of power when it comes to storytelling. Everyone has heard the saying “A picture is worth a thousand words”, and it’s important to heed that as a rule of thumb. 

First things first: engaging visuals. Engaging visuals are a must because they help showcase your brand’s personality, values, and products in an authentic and relatable fashion. L.A. Creative Marketing can help with that. Our team has an eye. We design and cook up custom social media photography that goes far beyond just acting as a pretty picture.

Our goal for your brand is to focus on telling the stories that connect will your community on an emotional level and foster a lasting impression, that will ultimately drive up your engagement and conversions. 

Types of Photography for Social Media Engagement 

When we’re scrolling across our timelines, we see an array of content, each falling under a different category and each with its own set of benefits. Your job is to figure out which types would align best with your brand, values, and mission. Our favorites are:

Lifestyle Photography

Lifestyle photography is a great way to show your services and products in action! Putting them in real-life situations and capturing the moment on film will help foster a sense of authenticity. If you’re the proud owner of a haircare line, photos of customers going through their hair routine would bode well for your social media. 

That way, the content is educational–in that it’s demonstrative–and it is more engaging than just a plain product shot.

Behind-the-Scenes Photography

Your behind-the-scenes photography will give your audience a sneak peek into how the sausage is made! Through this photography style, you can give your community a quick look into the deepest inner workings of your business. Whether you’re an HVAC company bringing your followers along for a job, or a bakery owner showcasing how you set up show for the day, behind-the-scenes content is an easy way to humanize your brand. 

User-Generated Content (UGC)

Making sure that you are encouraging your audience to share photos of themselves using your brand’s products or engaging in services is a powerful way to get organic content and boost your social media engagement.

User-generated content will show other that real people are engaging with your products, and also signals to your audience that you value their input.

How L.A. Creative Marketing Can Help

The L.A. Creative Marketing team knows how crucial photography for social media engagement is to your digital marketing strategy. We specialize in crafting bespoke social media photography that looks stunning and drives up your engagement at the same time.

When you incorporate high-quality photography for social media engagement into your digital marketing strategy, you are actively taking steps to grow your online presence. Are you ready to boost your online visibility and social media presence? Click here to get in touch with our team of specialists and start your new digital marketing journey today!