There is a high demand for high-quality cinematography like there has never been before. Are you trying to boost your brand? High-quality video content will help. Do you want to drive conversions? High-quality videos may just be your answer. They have the power to boost your brand awareness and engage your audience in a way that other content types simply cannot. 

Video content creation has now become a fundamental part of the average brand’s digital marketing strategy. If you’re not sure where to start, the L.A.Creative Marketing team can help you jumpstart! We specialize in helping businesses build and boost their brand through the creation of captivating video content. Our team of specialists will guide you through each stage from content development through to the final production and product. So, today we’re taking a walk through the entire video production process and how it can completely transform your brand and visibility. 

The Importance of Professional Video Content Creation

The profound impact that investing in professional video content can have on your business is insurmountable. We are living in a world where long attention spans are sparse, so gasping the audience’s attention immediately is important. Videography stands out as one of the most effective ways to convey your message whether you’re posting on social media, embedding on websites, or popping them in your email campaign.

One of the biggest benefits of effective video content creation is the sheer and unadulterated boost that it gives to your audience engagement. When your videos are high-quality, they are more likely to be shared, liked, and commented on in comparison to low-quality videos or static content. 

As we’ve mentioned before, high-quality video content is helpful for more than just your social media. Compelling videos also offer a host of valuable SEO benefits, not to mention it’s an easy and engaging way to tell your brand’s story accurately.

Now, let’s get into the steps it takes to make some sick video content!

Pre-Production: Laying the Foundation for Successful Video Content Creation

The first thing to complete in the video production process is your pre-production. Your pre-production might even be the most important step! This is where you take the time to plan exactly how you are going to bring your vision to life. Your vision will really start to take shape as you move through each pre-production element. 

At the very core of your pre-production should be your content development. Every video, movie, short, skit, Vine, TikTok, or Reel you’ve seen starts with a really solid idea. Your goal here should be to generate a concept that not only aligns properly with your brand but also emotionally lands with your targeted audience, leaving a lasting impression. 

Once you’ve ironed out the details for your concept, scriptwriting and storyboarding are up next. You need a well-written script to convey your message as intended. Your script and storyboarding hold a huge role in ensuring the efficiency and effectiveness of your video content. Your storyboarding will help you get a visual grip on what you believe you want your video to look like. It will help you plan things like shots, locations, and narrative in a more organized manner. 

You know you’re nearing the end of your pre-production planning when you’ve established essentially, a roadmap for the entirety of your video with each detail being carefully considered. 

Lastly, in your pre-production phase, you should be location scouting and casting talent. If you know that your video requires specific elements to work, locations should be selected beforehand and the cast should be solidified before filming. 

Production: Bringing Your Vision to Life

Congratulations! You’ve successfully completed your pre-production tasks. Now for the fun part! Once all of your pre-production planning has been completed, it’s time to move into production. This is where your filming and all of your creative elements will come together and take place. 

When it comes to filming, this is obviously about a lot more than just capturing the footage. You want to be intentional in your filming. Be sure that each and every shot is a reflection of your brand’s identity and message. If you weren’t already aware, L.A. Creative Marketing can help you with that! We employ high-quality cameras and other professional videography equipment to get the job done. 

When it comes to high-quality video production, your lighting and sound are imperative. A beautiful visual is great, but that visual will only be as good as the audio and lighting. Muffled sounds and poor lighting are big no-nos when it comes to content creation—especially in marketing. That’s why our team puts a laser focus on every technical detail of your video. We want to be sure that all of your content is of the highest production quality to deliver a smooth and stunning result.

Direction is another huge element of your production phase, particularly if you’ve cast talent for your video. Being (or hiring) great on-screen directors will help all of the performances properly align with your brand and the message you want to convey. Don’t worry, the L.A. Creative Marketing team has extensive experience in working with talent and being sure that their roles and performance complement your content’s concept and brand aesthetic. 

Post-Production: Refining the Final Product

We’re in the last stages of our high-quality video content creation process!  Post-production is where all of your elements will come together, and your footage morphs into your final finished product. This is where all of your raw footage is refined, edited, and calibrated to deliver a streamlined and cohesive story for your target audience. 

Editing is going to be one of the most vital aspects of this phase of your high-quality video content creation process. This is where our experts would edit your raw footage to make sure it flows together flawlessly and is on brand for you and your target audience. The L.A. Creative Marketing team employs the help of advanced editing software that allows us to piece together the best shots for a streamlined, clear, and captivating narrative.

During the post-production process, a lot more is done than just splicing together clips of raw footage. Our team dives deep into the content to make sure that everything presents as it should. We work on the sound and music as well as the color grading and visual effects. We want to be sure that we are producing the most impactful video possible, so we make sure that every element from the sound to visuals is meticulously mulled over and polished in our post-production phase.

Launch and Distribution: Maximizing the Impact of Your Video Content Creation

Once you have your video all set, how are you going to distribute it? You want to be sure that it is being released in a manner that makes a heavy impact. That’s why the L.A. Creative Marketing team works closely with clients to define target audiences and design marketing strategies to align with your business goals. 

One of the most crucial aspects of your launch and distribution is defining the platforms on which you want your video seen, and making what we call “platform-specific edits”. Platform-specific edits have to do with the formatting of your video more than anything else. You just want to be sure that your video adheres to the video length, size, and style requirements that the particular platform requires. That’s where we come in. Whether you’re posting on Instagram, YouTube, TikTok, or LinkedIn, we’ll make sure all of your content is edited according to their respective platforms. 

Additionally, our team puts a keen focus on SEO optimization. We want to make sure that your video is seen and performs well when posted. Through tagging and optimization of relevant keywords, we’ll make sure that your website’s search rankings are driving even more traffic to your content. 

Are you ready to start filming your video production process with L.A. Creative Marketing? Click here to schedule a consultation! We’ll learn more about your brand and business goals and from there, we’ll have you well on your way through your video production process in no time.

Your elevated brand awaits!