In today’s digital age, having an online presence is no longer just one of several ways to garner target audience attention. Instead, it is a necessity for any business owner who wants their company to truly grow and succeed. And one of the best ways to start developing your digital presence? Creating a website—a place where prospective customers can learn about your business and see the products you have on offer. Of course, it is not enough to just make a basic website with a few pages and call it a day. To truly hold audience attention, your website needs to be easy to navigate, attractive to look at and, most importantly, show what makes your business unique.

Thankfully, you don’t need to take a crash course in web design to get your ideal website up and running. Custom web development services, like those offered by LA Creative Marketing, take care of everything for you. Our team will learn about your brand, goals, services and more, and use the information we gather to build a website that shows audiences exactly what they can gain by working with you.  

What is Custom Web Development?

Custom web development is the process of building and launching a bespoke website which meets the specific needs of your business. Unlike prebuilt templates, you will have complete control over your custom design, as you will be involved in every stage of its creation. From programming to search engine optimization to features to design elements such as fonts, color schemes and images, everything can be modified in order to ensure that your website serves its intended purpose. It is truly the perfect choice for any business owner who wants a unique, targeted and scalable website. 

Of course, custom web development is not the most inexpensive of options, nor is it the right choice for every business owner. If you need a site which truly stands out and is capable of more complex functions, a custom website is almost certainly the best path. But for individuals or small businesses that aren’t looking for more than an attractive, usable website, there is another option which may suit you better. That is, a website template.

Website templates offer predeveloped frameworks and functions that make it easy for anyone to build a website. While their features tend to be limited, and their oft-used designs may make it harder to stand out from the crowd, they are generally inexpensive—and some platforms and templates are even free. Because of this, they are much more affordable for those with smaller budgets. Additionally, template-based websites can be launched more quickly than custom websites, and they may be the perfect choice for small businesses looking to get their first website off the ground.

Common Custom Web Development Services

While the specifics of your bespoke website development process will depend on the company you work with and the needs of your business and customers, some of the more common aspects of custom web development include:

1. Research

A good web development company should discuss your needs, goals, services, target audiences, the unique aspects of your business and more before getting to work on your website. This will allow them to create a design which truly reflects your brand rather than building out a generic display of services, reviews and brand history.

2. Front-end development

This aspect of custom web design primarily focuses on two things:

• User interface (UI): Improving a customer’s visual experience in regards to your website. UI design focuses on elements such as buttons, menus, fonts, color choices, images and responsive design. That is, how your webpage’s usability is affected by devices and window sizes.
• User experience (UX): Boosting the functionality of your website via consideration of user enjoyment and ease of use. This includes performing user research, structuring webpages, and testing your website to determine whether changes need to be made.

3. Back-end development

In brief, the aspects of a website which are invisible to the user. This includes writing code, creating and maintaining data libraries, and keeping your website operational and secure. In order to ensure that your website is as efficient and effective as possible, it is important for back- and front-end developers to regularly communicate. If they fail to do so, the functionality of your website may suffer.

4. eCommerce

The process of building out an online store which is both secure and easy to use. A good eCommerce site will provide an attractive display for your products or services, drawing user attention and potentially increasing conversion rates. That is, how many visitors complete a specific action, such as clicking on an advertisement or making a purchase.

5. Content management system (CMS) development

Do you intend to publish content such as blogs? Integrating a CMS into your website allows you to easily upload content, as well as regularly update it to keep your content fresh and relevant. 

6. Ongoing support

To keep your website working as intended, regular support—such as troubleshooting, updating security measures and leveraging user feedback to improve your site—may be necessary. 

Benefits of Utilizing Custom Web Development Services

Now that you know what custom web development is, it is important to understand what it can do for your business. Potential benefits of utilizing these tailored web solutions include:

• The creation of a unique website that is custom-built to meet the needs of your company
• An improved ability to stand out amongst the crowd of the online marketplace
• A boost in user experience, which may improve conversion rates and increase revenue
• Creating a scalable website which can grow and evolve with your business
• Complete ownership over the form and functions of your website
• Security features to protect business and customer information
• Inclusion of targeted design elements and content

Customize Your Website and Grow Your Business with LA Creative Marketing

If you are a business owner looking to create an attractive, functional and secure website, there is no question about it—custom web development is the best choice for your business. Though the price tag may be high, using a website template—even a free one—may come with its own costs. Generic websites, while perfectly serviceable for individuals or small businesses, may keep you from standing out and attracting leads, impacting your business’ growth and success. 

When it comes to choosing a custom web development service, there is no better place to start than LA Creative Marketing. With our personalized approach and including web design services , SEO Service and Branding Service, we know just what to do in order to garner the attention your business deserves. So if you are looking to upgrade your current website or build a new one entirely, Click Here a call or send us a message today. We look forward to taking part in your business’ growth journey.