Imagine putting $1 in something and getting $36 back. If you’re wondering what I’m talking about, it’s email marketing. The ROI is $36 on every dollar spent.

Amid all the social media noise, good old email marketing still stands strong, like an experienced senior gentleman among the younglings.

In this post, we’ll discuss why email marketing is important and how you can implement email marketing in your New Orleans business with our help to get the maximum results.

What Is Email Marketing?

Email marketing is the art of sending digital letters that entertain, engage, and sell your products and services to a list of people.

Generally, businesses should email their lists at least 3-4 times a week to keep them engaged and promote their offers. Let me tell you why email marketing is important for your local business in New Orleans. Moving quickly today, aren’t we?

Why is email marketing important for your local business in New Orleans?

One reason is the leverage you get from email marketing. About 4 billion people, give or take, check their emails daily. That’s more than any other online platform. Moreover, the high open rate of emails is a crucial factor, with 99% of users checking their emails daily.

Another reason to start email marketing as a business is to build a deeper connection with your audience. Become that one email newsletter your audience would never want to miss. Write emails so personal that they look up to them. This authenticity will strengthen your bond with your customers, and they’ll keep buying your products and services because you’re so relatable.

And if you still think you don’t need to do email marketing for your business in New Orleans, let me give you another reason to reconsider your decision. Small local businesses are riding the wave of email marketing, too. Stats suggest that over 64% of small businesses use email marketing to reach customers. So, are you ready to start email marketing for your New Orleans business?

(Psst: If you want to increase customer engagement and sales with email marketing without the hassle that comes with it, then consider taking a free 30-minute consultation with industry experts, where we will show exactly how we can help you.)

Three Proven Ways to Build an Email list from scratch for your New Orleans Business:

Well, since you’re reading this, I’ve got you covered. Here are three common ways local businesses build an email list:

1. Social Media Plug.

Using your social media profile is one way to build an email list filled with potential customers and your target audience. Use call-to-actions to let them know you have a newsletter or an email list and invite them to join. You should start getting subscribers if you have a large following across social media platforms.

2. Offer a Free Gift

Another way to build an email list is to offer gifts tailored to potential customers. For example, if you’re running a nail polish business, your gift can be “Nail Polish Color Combination Ideas.”

By implementing this, you can be sure that only those who can become your customers will join your email list. You can promote this gift on your social media profile, on your website with a pop-up, or run ads for it.

3. Add Existing Customers

If you have a decent number of customers and want to get started with email marketing quickly, consider adding existing customers to your email list.

This will get you started without committing to anything significant. Even 50 people who have bought from you are way more important than 500 who subscribed because of a free gift.

(Quick Offer: If you want to build your email list quickly without doing the hard work yourself, then one’s for you: Contact us here for a free 30-minute consultation and let email marketing experts handle it for you)

Done-For-You Email Marketing Services in New Orleans.

Our agency was founded to help businesses like yours that want to grow but don’t know how to get started or don’t have the time for it. Here is what our process and services look like:

Strategic Campaign Management

We will run email campaigns aligning with your audience and marketing strategy. Whether a product launch or a seasonal promotion, our campaigns will promote your products and services while telling exciting stories to keep readers engaged.

This will ensure you make the most out of “once-in-a-year” sales and events like Black Friday and New Year’s.

Analytics and Reporting

No matter how good email campaigns look and read, the numbers tell the story and measure success. We’ll keep track of everything from open rates to click-through rates to conversion rates. Our analytics will provide real-time insights so that you can make educated decisions for continuous improvement.

Test. Adapt. Improve

An important rule of email marketing is to never get too comfortable. You’ll never expect this from us; we’ll constantly test new ideas and improve your email marketing so your business can grow. We’ll try different subject lines, unique email styles, plug tactics, and everything else. This will tell us where we can improve to scale your business.

Email Automation

Lastly, we will start automating your email marketing once we understand what resonates with your audience and marketing style. With the feedback in mind, we will create flows and sequences automatically sent to customers; certain behaviors and actions will trigger these. This will help you generate customers on autopilot.

These services will ensure you make the most of your email marketing endeavors. Ideally, $36 for every $1 spent.

Conclusion:

We learned that emails are essential to your marketing game—certainly the most profitable of all online platforms. Yet, if the prospect of managing this process feels overwhelming, consider our free 30-minute consultation with industry experts at L.A. Creative Marketing. Let us handle the process of email marketing for your business and transform your business’s potential into a reality.

Now, you might wonder, “Why choose your agency?”

The answer to this is simple: We specialize in digital marketing services for businesses in New Orleans. We understand the city’s unique essence.

We will infuse your email marketing with New Orleans’ vibes and culture to ensure the local community finds your content appealing. Apart from that, our strategies will reach far beyond the streets of New Orleans. It will be a unique blend of local touch and global reach.

If that sounds all too amazing, connect with us, your go-to email marketing agency in New Orleans, L.A. Creative Marketing, for a free consultation. See you there! See you there!