Businesses that understand the importance of building an online presence know the importance of an effective social media marketing approach by applying the 5 Core Pillars of Social Media Marketing. However, it can be tricky to put together a social media marketing (SMM) plan that works comprehensively for all your digital marketing objectives and gets you ahead of your competition.

In this blog, we will discuss and learn what are the 5 core pillars of Social Media Marketing that you need to establish solid social media visibility.

This step-by-step guide for social media marketing will help you engage a targeted audience, spread brand awareness, drive sales, and build an online community, simultaneously. 

Let’s figure out an SMM approach that will work as an effective sales funnel and help your business proliferate in the digital landscape quickly.

What are the 5 Core Pillars of Social Media Marketing?

The aforementioned components are necessary for setting the right foundation for an SMM approach that will influence the conversion rate and positively impact your brand identity.

Whether you run your brand’s social media by yourself or you have hired a reliable digital marketing agency for your brand marketing, having a thorough understanding of the core pillars of social media marketing will help you determine if you are moving in the right direction.

1. Strategy

The first step in developing a highly functional social media marketing campaign is a clear content strategy. This means you cannot just go to social media platforms and publish anything you like. You need to look at the bigger picture and consider a few things to understand how you want to interact with your target audience. 

Start your social media tasks by having some clarity regarding your social media marketing goals. Anything you post should be fulfilling a certain brand purpose.

So, for instance, if you intend to spread brand awareness with your social media content, Businesses have to make sure that their social media content catches the target audience’s attention, retains it, and encourages them to share the post for maximum reach. Similarly, if your goal with your social media post is to boost sales directly, you must include a clear CTA in your post and so on. 

Another aspect of the content strategy for social media marketing is defining your target audience and focusing on the social media platforms that would best connect you with the right market. 

To further explain this, TikTok is an ideal choice to influence female users within the age bracket of 18 to 24 years while Twitter might be the best option for targeting men who fall in the age bracket of 25 to 34 years and so on. You must conduct your research before you proceed with your content publishing.

Once you know who you want to target with your social media presence, you can strategize your brand voice on the right platforms in a purposeful manner.

2. Building a Consistent Social Media Presence

If you have figured out how to use social media to target the right audience, the next step is to plan and publish the right content consistently. 

We all know how social media platforms are overflowing with information, making it hard for users to register anything for a lasting impression. 

This is why it is important to consistently plan and publish engaging content so that a larger pool of potential customers can see and discover your brand. It will make them recognize your brand, receive the brand message, and remember it for longer. 

A great tip to ensure consistent brand visibility online is to use tools to make a content calendar and follow it by scheduling posts. You can hire an authentic digital marketing service provider to meet your brand goals.

3. Engagement and Grasping the Opportunities that Arise

With consistent publishing of well-planned content, you are likely to build a strong social media engagement for your brand. Next, you need to pay attention to what impression you have created of your brand with your content by examining the engagement, that is, comments and posts from your audience. 

By monitoring the interactions on social sites, you get the opportunity to mold the thought process and influence the decision-making of your potential market, directly. 

Moreover, if you receive negative feedback on social media posts, you can communicate with your customers to rectify the issues and enhance their experience with your brand to gain loyal customers.

You can simply communicate with them to remove any doubts or misconceptions about the brand and even offer compensation to make them, if possible. 

Furthermore, you can republish positive customer reviews as they are one of the most authentic testimonials to promote your business on digital platforms. Overall, monitoring your social media platforms keenly is a win-win. 

It is recommended to use a good social media tracker app that will keep track of all your notifications from multiple social media platforms and even inform you about the posts and comments where you are not tagged.

Otherwise, you can hand over everything from building engagement and keeping records to handling reviews, and other tasks related to your business’s social media marketing plan to a dependable social media handler for a hassle-free experience.

4. Analytics and Reporting

You can benefit more from monitoring the engagement on your business’s social media pages. Analytics regarding your overall engagement, reach on different platforms, and conversion rate help you track your progress over time. It also allows you to evaluate particular campaigns to see what works and adjust your approach for better results. 

Apart from using these metrics for data, businesses often use other methods to collect useful information that can help them develop successful social media campaigns.

One of the ways is to use A/B testing to analyze what persuades your target audience to respond more actively. Moreover, experimenting with emerging social media platforms is also a good idea to make more informed marketing decisions in the future.

5. Advertising and Paid Promotion

Investing in your social media campaigns is essential for growth as social media ads let you reach out to a target audience that is not following you.

Using social media ads to reach a large audience will increase your following and help you achieve your sales targets more effectively. You can create a campaign for a defined group with certain demographics, behaviors, inclinations, etc. 

The goal of reaching out to different groups of potential customers can also be fulfilled with paid promotional content. Simply hire a relevant influencer and discuss your campaign with them for maximum reach. 

This is all. If you successfully get through the five steps of establishing an effective social media marketing plan, your business can quickly get ahead of your competitors.