A common question that many people have nowadays is why Is social media an important part of inbound marketing. Undoubtedly, social media is a major element of our daily lives. People head over to various social media platforms, from posting about weddings to buying different things. That is also why many brands now focus on social media for their inbound marketing efforts. 

Some business owners might think that social media and inbound marketing are different. However, the reality is that they go hand-in-hand to help you build a strong online presence.

So, why is social media an important part of inbound marketing? 

Social media plays a critical role in inbound marketing because it lets you engage in direct communication with target audiences, increases brand awareness, and promotes the sharing of informative material, all of which increase traffic and lead generation.

And how can you leverage it to make the most out of your efforts? Find out how to use social media for your inbound marketing efforts and how L.A. Creative Marketing Agency Services can help you.

Inbound vs. Outbound: How Are They Different? 

Inbound and outbound marketing refer to two approaches brands use to target customer bases. These terms are commonly used to describe strategies for attracting and engaging customers. 

Inbound marketing refers to the tactics that aim to create valuable content and experiences to attract and engage a target audience. It involves pulling customers toward your brand by providing useful and relevant information through various channels, such as: 

• Videos
• Social media marketing
• Search engine optimization (SEO)
• Podcasts
• Content marketing
• Blogs and articles 

On the other hand, outbound marketing is a traditional approach where a company initiates the conversation and sends its message to a broad audience. It involves pushing a message to potential customers, whether they are interested in it or not.

Traditional advertising, cold calling, direct mail, and T.V./radio commercials are examples of outbound marketing channels. The major difference between both is inbound marketing can have a lower cost per lead over time. It relies on organic growth and building a loyal audience, making it a more cost-efficient option. 

Outbound marketing may involve higher upfront costs for advertising and promotions. Furthermore, inbound marketing is more customer-centric, providing value and attracting customers organically. Outbound is more company-centric, actively reaching out to potential customers.

Why Is Social Media An Important Part Of Inbound Marketing? 

Statistics show people spend around 2 hours and 26 minutes on social media platforms. Therefore, it becomes a great opportunity for brands to target their potential customers. Here are some key reasons why social media is important to inbound marketing. 

Building Brand Authority

When building brand authority, you and your brand must be highly knowledgeable. This is essential if you want to establish and strengthen your brand authority. Showcasing your experience and industry knowledge is the best approach.

Consequently, your company will be able to acquire the audience’s trust, which is a crucial component of effective inbound marketing. If you want to position your company as an authority in your sector, consider posting insightful and pertinent material on social media regularly.

Reaching Your Target Audience 

Social media platforms enable you to focus on a specific audience, allowing businesses to reach a wide range of potential customers. For instance, you can put how-to videos on YouTube or create relevant blog posts showcasing what your brand offers. It should communicate how your brand can help the targeted audience. 

Next, you can share that content on social media platforms easily accessible to your target audience. Sharing content on social media increases the visibility of your brand. It will help you connect with people who may not have discovered your business through other channels.

Engaging with Audience and Reducing the Buyer’s Journey

How many interactions do you need with your target consumer to convert them? It is about 7 to 8 interactions before you convert your target audience into a prospective customer. But, the biggest advantage of social media within inbound marketing is that it provides an opportunity to interact with your target audience. 

So, if you grab your potential customer’s attention, targeting them with relevant, high-quality social media content will increase the chance of converting them. 

Plus, converting the customer may not take 7 to 8 interactions. So, it might just be the thing that you need to reduce the buyer’s journey and convert leads into paying customers quickly. 

Improving and Supplementing Your Search Engine Optimization (SEO) 

SEO is vital to rank in the top searches, and it has a strong connection with social media. With engaging content, you can easily drive traffic to your website. However, the relationship between the two is wider than traffic generation. 

Social signals and interactions have a role in helping algorithms that search engines use to assess the website’s domain. As a result, it helps you build a strong perception of your website’s authority and credibility in the eyes of search engines. It can help you with achieving a higher ranking for your website.

Offering a Higher ROI

Lastly, a major role of social media within the inbound market is the potential to enjoy a higher return on investment (ROI). As mentioned before, you can reach a greater audience and engage with them at a much lower cost than what it would have cost you for traditional outbound marketing. 

Also, a well-thought social media marketing campaign can help you reach a more diverse and wider audience. There are no geographical boundaries for social media within inbound marketing, meaning you can tap into the global marketplace. It is safe to say that social media within inbound marketing is cost-effective and interactive. 

How to Leverage Social Media for Inbound Marketing – Takeaway

As you can see, there is a harmonious alignment between social media and the concept of inbound marketing. However, it is not everyone’s cup of tea to make the most of social media for their inbound marketing effort. That is where an experienced team from the L.A. Creative Marketing Agency team comes into play. 

With years of experience, we can help you benefit from social media for your inbound marketing efforts. As a result, you can engage with your potential customers while building a robust online presence. So what are you waiting for? Get in touch with the experts at L.A. Creative Marketing Agency today!