If you’re involved in B2C marketing, you know how important it is to build an online presence. However, If you haven’t started yet, consider doing so. But maybe the problem is that you don’t know which platform to use. If that’s the case, the following stat I came across today might surprise you:

97% of B2C marketers are using Facebook to build an online presence.
That’s right. Amidst all the talk about how X is the next big thing and how TikTok is the real deal, B2C marketers are still using Facebook to build an online presence in 2024.

And one may wonder…

Is Facebook presence really that important for B2C brands… in 2024?

Short answer: Yes. Facebook, with a crazy amount of 2.93 billion daily active users, still stands as one of the best social media platforms for B2C marketing.

In this blog post, I’ll show you how anyone can leverage Facebook for marketing to consumers.

Why Establishing a Presence on Facebook is Crucial for B2C Marketing?

Many stats suggest that Facebook is the perfect platform for B2C marketing. Over 2.9B monthly active users are on Facebook; that’s almost one-third of the population, making it a massive platform for B2C exposure.

Consider this, B2C means business-to-consumer; most consumers are millennials and boomers. And guess who uses Facebook the most? Yes, boomers and millennials (Including everyone’s mom, uncles, and aunts.)

Also, another reason to use Facebook is to post video content. Look at this video stat: Facebook videos get up to 8 billion views daily. That’s as many views as there are humans on EARTH.

You would need to create high-quality videos to get a slice of the 8 billion views from Facebook videos. In addition to that, If you need high-quality videos done for you, then feel free to book a 30-minute consultation where we’ll discuss video content ideas for your brand.

Despite the rise of new platforms, Facebook remains one of the best platforms for getting eyeballs and engagement for your business.

A recent survey suggests that 48% of marketers promote their product or brand multiple times weekly. This includes your competitors too. If you’re not showcasing your expertise on Facebook, you might miss out and leave money on the table.There is so much upside potential to building an online presence on Facebook for B2C marketing, even more so in 2024.

Authentic content that builds trust and credibility

Another reason to post on Facebook is to build a genuine connection with your audience. Even more so if you create authentic content that resonates with your reader, it is crucial to create relatable and engaging content too.

56% of consumers feel that brands should be more relatable on social media because it shows that not only are you running a business, but you are also a unique person behind the screen. Post your stories, behind-the-scenes, memes, and relatable content to engage your audience.

Here are three easy steps for anyone getting started with creating content.

A. Identify.

Find the common pain points of your target audience. Use sites like Quora and Reddit to learn their true problems, queries, and objections. Also, use storytelling to create scroll-stepping content.

B. Tackle.

Once you’ve researched your audience’s pain points, objections, and questions, start turning them into short posts where you answer each specific point. Make your potential customers feel heard. Make sure your posts are engaging, and entertaining, and provide value. This will help you showcase your authority while being relatable.

C. Call to action.

At the end of each post, add a CTA (call to action) where you explain how your service can solve their pains and problems and give them the choice to buy from you. Make sure you don’t hard sell or oversell. 34% of consumers say hard-selling or overselling brands is a major turn-off.

By following these three steps, you can easily create compelling content. I know this might initially feel too much work or overwhelming, but you must trust the process and put in the reps.

However, if you still lack clarity and need your Facebook B2C marketing done, get started with a free 30-minute consultation with L.A. Creative Marketing.

Show your authority with social proof.

Social proof, in the form of positive feedback, ratings, and experiences shared by satisfied customers acts as a powerful endorsement for your brand.

Here are two ways you can show authority with social proof:

A. Testimonials

Begin by encouraging satisfied customers to share their experiences on your Facebook page. This can include positive reviews, testimonials, or even user-generated content featuring your products or services.

Highlighting authentic testimonials not only shows your brand in a good light but also resonates with potential customers who seek assurance from other users.

Pro tip: The share button can act as a testimonial too. A survey shows that 16% of people trust shares from friends and family more than any other brand. So make sure to encourage your audience to share your posts as well.

B. Case studies.

Another way to showcase your authority is by sharing case studies of your best results. For example, if you had a customer go from problem to solution in 30 days using your product, that’s a heck of a case study.

With case studies, you’ll build not only authority but also trust. This will show potential customers what to expect from your product and the exact roadmap to solve their problems.

Through testimonials and case studies, you showcase positive experiences and offer evidence of your product’s impact and that it works.

A journey from solution seeker to satisfied customer and success stories builds not just authority but a foundation of trust that resonates with potential customers, setting your brand apart in the dynamic landscape of B2C marketing.

Conclusion:

In conclusion, one undeniable truth remains – Facebook’s presence for B2C brands reigns supreme. With an overwhelming 2.93 billion daily active users, the platform offers businesses great exposure and engagement opportunities. Most consumers, from the boomers to the millennials, still find their digital home on Facebook.

The journey doesn’t end with just being present; it extends to leveraging the platform effectively. Whether it’s the staggering number of daily video views, the thriving number of engaged users, or the power of social proof, Facebook is a full-stack marketing platform for businesses.

From creating authentic, relatable content to showcasing authority through testimonials and case studies, the path to success on Facebook is through genuine connections.

Remember that Facebook is a platform where businesses can not only establish a presence but also make their brand unforgettable. If you would like to get your B2C marketing handled by digital marketing experts, consider booking a free 30-minute Social Media consultation call with us.